Gender
2 groups- 55.9%35,126 Males
- 44.1%27,711 Females
Largest group: Males at 55.9%
Business decision makers of Australia, profiled by Frequent Research.
Know them by company size.
- CapitalCanberra
- CurrencyAustralian dollar (AUD)
- LanguagesEnglish
- GenderMales55.9% · 35,126
- Company Size (No. of Employees)1 - 9 Employees32.8% · 20,611
- Company Annual Revenue (AUD)Up to A$150,00026.5% · 16,652
- State / Territory DistributionNew South Wales30.7% · 19,291
- Industry DistributionAgriculture Industry46.6% · 29,282
- Department DistributionProduction Department7.1% · 4,461
- Farm Owners & ManagementFarm Owner19.8% · 12,442
- Crop ProductionCrop Producer14.6% · 9,174
- Livestock & Animal ProductionLivestock Manager15.4% · 9,677
- Agribusiness & Corporate ManagementBusiness Development Manager10.8% · 6,786
- Procurement & Supply ChainLogistics Manager11.4% · 7,163
- Seed, Fertilizer & Crop ProtectionTechnical Sales Agronomist14.9% · 9,363
- Agricultural Equipment & MachineryAgricultural Equipment Sales Manager19.8% · 12,442
- Food Processing & AgrifoodFood Processing Manager15.2% · 9,551
Australia in 5 numbers
- 62,837profiled professionals in Australia
- Gender55.9%Males
- Company size32.8%1 - 9 Employees
- Company revenue26.5%Up to A$150,000
- Industry distribution46.6%Agriculture Industry
Who they are and where they work
Gender, company size, company revenue and region of the professionals on this panel.
Company Size (No. of Employees)
8 groupsLargest group: 1 - 9 Employees at 32.8%
Company Annual Revenue (AUD)
6 groupsLargest group: Up to A$150,000 at 26.5%
State / Territory Distribution
8 groups- New South Wales30.7%19,291
- Victoria25.1%15,772
- Queensland20.6%12,944
- Western Australia11%6,912
- South Australia7.1%4,461
- Tasmania2.3%1,445
- Australian Capital Territory2.2%1,382
- Northern Territory1%628
Largest group: New South Wales at 30.7%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Industry Distribution
5 groups- Agriculture Industry46.6%29,282
- Horticulture Industry22.9%14,390
- Wood Industry11.5%7,226
- Fishing Industry17.5%10,996
- Tobacco Industry1.5%943
Largest group: Agriculture Industry at 46.6%
Department Distribution
33 groups- Production Department7.1%4,461
- Mid-Level Management5.7%3,582
- Sales & Business Development Department5.5%3,456
- Supply / Cold Chain & Logistics4.9%3,079
- Accounts Department4.3%2,702
- Quality & Inspection Department4.2%2,639
- Strategic & Top Management4.1%2,576
- Procurement Department4.1%2,576
Largest group: Production Department at 7.1%
Job titles in agriculture industry audience
Farm Owners & Management
- Farm Owner19.8%12,442
- Farm Manager11.4%7,163
- Commercial Farmer7.3%4,587
- Dairy Farm Owner6.1%3,833
Crop Production
- Crop Producer14.6%9,174
- Farm Supervisor12.1%7,603
- Agronomist11.5%7,226
- Crop Manager9.4%5,907
Livestock & Animal Production
- Livestock Manager15.4%9,677
- Cattle Farm Manager12.3%7,729
- Poultry Manager11%6,912
- Dairy Manager9.5%5,970
Agribusiness & Corporate Management
- Business Development Manager10.8%6,786
- Operations Manager10.5%6,598
- General Manager10.2%6,409
- Area Manager9.2%5,781
Procurement & Supply Chain
- Logistics Manager11.4%7,163
- Supply Chain Manager10.1%6,347
- Warehouse Manager8.7%5,467
- Procurement Manager8.5%5,341
Seed, Fertilizer & Crop Protection
- Technical Sales Agronomist14.9%9,363
- Fertilizer Sales Manager14.3%8,986
- Seed Sales Manager12.8%8,043
- Crop Protection Manager11.9%7,478
Agricultural Equipment & Machinery
- Agricultural Equipment Sales Manager19.8%12,442
- Agricultural Machinery Dealer14.3%8,986
- Farm Equipment Manager13.8%8,672
- Equipment Service Manager13.7%8,609
Food Processing & Agrifood
- Food Processing Manager15.2%9,551
- Processing Plant Manager12.3%7,729
- Grain Processing Manager11.5%7,226
- Meat Processing Manager11%6,912
Research & Development
- Agricultural Scientist12.8%8,043
- Research Scientist12.7%7,980
- R&D Manager11.1%6,975
- Agricultural Research Manager10.9%6,849
Quality, Compliance & Sustainability
- Quality Control Manager15.4%9,677
- Quality Assurance Manager12.7%7,980
- Food Safety Officer11.5%7,226
- Compliance Manager11.2%7,038
Sales & Marketing
- Sales Manager13.2%8,294
- Regional Sales Manager11.4%7,163
- Account Manager9.8%6,158
- Product Manager9.5%5,970
Finance & Administration
- Accounts Manager21.2%13,321
- Finance Manager19.4%12,190
- Administrative Manager18.2%11,436
- HR Manager13.1%8,232
Government & Public Sector
- Agricultural Officer14.7%9,237
- Agriculture Extension Officer14.6%9,174
- District Agriculture Officer10.7%6,724
- Agricultural Inspector10.5%6,598
Cooperatives & Associations
- Cooperative Manager20.5%12,882
- Farmers Association Secretary16.2%10,180
- Cooperative President15.8%9,928
- Cooperative Director13.6%8,546
Retail & Distribution
- Agro Dealer16.7%10,494
- Fertilizer Distributor15.8%9,928
- Farm Input Distributor13%8,169
- Agricultural Retail Manager12.9%8,106
Consulting & Advisory
- Agricultural Consultant24.7%15,521
- Farm Management Consultant16.3%10,242
- Livestock Consultant15.1%9,488
- Agribusiness Consultant12%7,540
Digital Agriculture & AgTech
- Precision Agriculture Manager15.3%9,614
- Smart Farming Manager12.3%7,729
- Farm Data Analyst11.6%7,289
- Digital Farming Specialist10.5%6,598
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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