Privacy, data protection & research ethics

At Frequent Research, we believe good research starts with trust. Whether we are running an online survey, managing large-scale data collection, reaching specialised respondents or supporting a complex public opinion study, we handle the information shared by respondents and clients responsibly.

Last updated: 1 October 2026

Our policies

Our approach is built around transparency, responsible research practices, appropriate security measures, and respect for the people who take part in research.

Responsible research at every stage

Responsible research doesn't begin when the first response is collected. It starts with understanding the research objective, and continues through every stage after it.

1. 1Research Objective
2. 2Methodology
3. 3Sample Design
4. 4Questionnaire
5. 5Recruitment
6. 6Fieldwork
7. 7Quality Control
8. 8Data Processing
9. 9Analysis
10. 10Reporting

These principles apply across our research capabilities:

Privacy in large-scale research

Large programmes can involve thousands of respondents across cities, regions, demographic groups and professional segments. Managing research at this scale takes more than collecting responses.

• Sample management
• Respondent screening
• Data validation
• Duplicate detection
• Quality checks
• Questionnaire management
• Fieldwork monitoring
• Secure data handling
• Data cleaning
• Reporting

Our objective is to combine operational scale with responsible research practice. For citizen research, public opinion, government-related surveys, beneficiary research and policy studies, see our Government & Opinion Poll Research capabilities.

Transparency matters

Clients should understand how their research is being conducted. Findings are most useful when the method behind them is understood.

• What is being measured
• Who is being researched
• How respondents are recruited
• Which methodology is being used
• How data quality is assessed
• What limitations may exist
• How findings are interpreted

This applies whether a project involves a small specialist audience or a large population-level study.

Certified and accountable

Our management systems for market research, quality and information security are certified, and we are a corporate member of ESOMAR.

Questions about privacy or data protection?

If you have a question about how Frequent Research handles information, cookies, research participation or project data, our team is happy to help. Our goal is simple: useful research insights, with data, clients and participants treated with the care they deserve.