Gender
2 groups- 52.5%22,699 Males
- 47.5%20,538 Females
Largest group: Males at 52.5%
Business decision makers of Kenya, profiled by Frequent Research.
Know them by company size.
- CapitalNairobi
- CurrencyKenyan shilling (KES)
- LanguagesEnglish, Swahili
- GenderMales52.5% · 22,699
- Company Size (No. of Employees)1 - 9 Employees48.1% · 20,797
- Company Annual Revenue (KES)Up to KES 13,000,00056.4% · 24,386
- County DistributionOther counties (31)35% · 15,133
- Industry DistributionHorticulture Industry36.4% · 15,738
- Department DistributionProduction Department6.7% · 2,897
- Farm Owners & ManagementFarm Owner17.7% · 7,653
- Crop ProductionCrop Producer13.7% · 5,923
- Livestock & Animal ProductionLivestock Manager15.3% · 6,615
- Agribusiness & Corporate ManagementOperations Manager13.2% · 5,707
- Procurement & Supply ChainProcurement Manager10.4% · 4,497
- Seed, Fertilizer & Crop ProtectionFertilizer Sales Manager13.9% · 6,010
- Agricultural Equipment & MachineryAgricultural Machinery Dealer17.6% · 7,610
- Food Processing & AgrifoodFood Processing Manager14.4% · 6,226
Kenya in 5 numbers
- 43,237profiled professionals in Kenya
- Gender52.5%Males
- Company size48.1%1 - 9 Employees
- Company revenue56.4%Up to KES 13,000,000
- Industry distribution36.4%Horticulture Industry
Who they are and where they work
Gender, company size, company revenue and region of the professionals on this panel.
Company Size (No. of Employees)
8 groupsLargest group: 1 - 9 Employees at 48.1%
Company Annual Revenue (KES)
6 groupsLargest group: Up to KES 13,000,000 at 56.4%
County Distribution
17 groups- Other counties (31)35%15,133
- Nairobi17.6%7,610
- Kiambu5.9%2,551
- Nakuru4.8%2,075
- Kakamega4.1%1,773
- Bungoma3.8%1,643
- Mombasa3.7%1,600
- Kisumu3.7%1,600
Largest group: Other counties (31) at 35%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Industry Distribution
5 groups- Agriculture Industry35.2%15,219
- Horticulture Industry36.4%15,738
- Wood Industry10.6%4,583
- Fishing Industry13.1%5,664
- Tobacco Industry4.7%2,032
Largest group: Horticulture Industry at 36.4%
Department Distribution
33 groups- Production Department6.7%2,897
- Sales & Business Development Department5.8%2,508
- Mid-Level Management5.5%2,378
- Supply / Cold Chain & Logistics5%2,162
- Procurement Department4.5%1,946
- Strategic & Top Management4.1%1,773
- Quality & Inspection Department4.1%1,773
- Accounts Department4%1,729
Largest group: Production Department at 6.7%
Job titles in agriculture industry audience
Farm Owners & Management
- Farm Owner17.7%7,653
- Farm Manager12%5,188
- Commercial Farmer8.6%3,718
- Poultry Farm Owner5.4%2,335
Crop Production
- Crop Producer13.7%5,923
- Crop Manager13.4%5,794
- Farm Supervisor12.9%5,578
- Agronomist11.6%5,015
Livestock & Animal Production
- Livestock Manager15.3%6,615
- Cattle Farm Manager13.7%5,923
- Poultry Manager10.5%4,540
- Animal Husbandry Officer8.9%3,848
Agribusiness & Corporate Management
- Operations Manager13.2%5,707
- Area Manager10.5%4,540
- General Manager9.7%4,194
- Business Development Manager8.2%3,545
Procurement & Supply Chain
- Procurement Manager10.4%4,497
- Warehouse Manager9.7%4,194
- Logistics Manager9.1%3,935
- Supply Chain Manager8.9%3,848
Seed, Fertilizer & Crop Protection
- Fertilizer Sales Manager13.9%6,010
- Technical Sales Agronomist12.7%5,491
- Crop Protection Manager12.6%5,448
- Seed Sales Manager11.9%5,145
Agricultural Equipment & Machinery
- Agricultural Machinery Dealer17.6%7,610
- Farm Equipment Manager17%7,350
- Agricultural Equipment Sales Manager14.8%6,399
- Tractor Dealer13.8%5,967
Food Processing & Agrifood
- Food Processing Manager14.4%6,226
- Meat Processing Manager11.7%5,059
- Dairy Processing Manager10.6%4,583
- Processing Plant Manager10.3%4,453
Research & Development
- Agricultural Scientist13.1%5,664
- Research Scientist12.9%5,578
- Agricultural Research Manager12.5%5,405
- R&D Manager10.1%4,367
Quality, Compliance & Sustainability
- Quality Assurance Manager14.5%6,269
- Quality Control Manager13.6%5,880
- Food Safety Officer11.7%5,059
- Sustainability Manager11.4%4,929
Sales & Marketing
- Sales Manager15.2%6,572
- Territory Sales Manager11.3%4,886
- Regional Sales Manager11.1%4,799
- Account Manager10.5%4,540
Finance & Administration
- Finance Manager21.5%9,296
- Accounts Manager17.1%7,394
- Administrative Manager16.6%7,177
- HR Manager15%6,486
Government & Public Sector
- Agricultural Officer17.5%7,566
- Agriculture Extension Officer16.9%7,307
- District Agriculture Officer11.3%4,886
- Agricultural Inspector9.6%4,151
Cooperatives & Associations
- Cooperative Manager19.8%8,561
- Cooperative Director15.6%6,745
- Farmers Association Secretary15.6%6,745
- Cooperative President13.3%5,751
Retail & Distribution
- Agro Dealer20.5%8,864
- Agricultural Retail Manager13.6%5,880
- Farm Input Distributor13.3%5,751
- Fertilizer Distributor12.6%5,448
Consulting & Advisory
- Agricultural Consultant22.3%9,642
- Agribusiness Consultant17.9%7,739
- Soil Fertility Consultant12%5,188
- Farm Management Consultant11.6%5,015
Digital Agriculture & AgTech
- Farm Data Analyst14.1%6,096
- Drone Operations Manager13.2%5,707
- Precision Agriculture Manager13%5,621
- Digital Farming Specialist11.5%4,972
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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