• 46.4%1,342,933 Males
• 53.6%1,551,319 Females

Largest group: Females at 53.6%

Largest group: 30-49 at 42.6%

• Less than secondary / high school4.1%118,664
• Secondary / high school graduate21.6%625,158
• Post-secondary vocational / technical training12%347,310
• Some college / university – no degree9.2%266,271
• Associate / short-cycle tertiary diploma4.6%133,136
• Bachelor's degree28.8%833,545
• Master's degree (MA, MSc, MBA, etc.)15.1%437,032
• Professional degree (MD, DDS, LLB, JD, etc.)3.1%89,722
• Doctorate (PhD, EdD)1.5%43,414

Largest group: Bachelor's degree at 28.8%

• Married / Civil Partnership41.2%1,192,432
• Single / Never Married33.8%978,257
• Divorced10.2%295,214
• Widowed / Separated5.7%164,972
• Living with Partner (Cohabiting)9.1%263,377

Largest group: Married / Civil Partnership at 41.2%

• Millennials (born 1981–1996)35.8%1,036,142
• Gen X (born 1965–1980)24.6%711,986
• Gen Z (born 1997–2012)23.5%680,149
• Baby Boomers (born 1946–1964)13.1%379,147
• Silent Generation (born before 1946)3%86,828

Largest group: Millennials (born 1981–1996) at 35.8%

• Full-Time Employee44.4%1,285,048
• Retired14.7%425,455
• Student11.6%335,733
• Homemaker8.8%254,694
• Self-Employed / Contract / Freelance4.8%138,924
• Disabled / Not Able to Work3.4%98,405
• Stay-at-Home Parent (full-time childcare)3.2%92,616
• Part-Time Employee2.8%81,039

Largest group: Full-Time Employee at 44.4%

Largest group: Lower-Middle Household Income · RUB 650,000 – RUB 899,999 at 18.5%

Largest group: Middle Income · RUB 550,000 – RUB 749,999 at 19.2%

• Credit Card Holders20.3%587,533
• Debit Card Users13.8%399,407
• Online / Mobile Banking Users12.4%358,887
• Digital Wallet / Mobile Money Users10%289,425
• Personal Loan Holders8.8%254,694
• Home Loan / Mortgage Holders8.3%240,223
• Life Insurance Policy Holders6.9%199,703
• Stock / Equity Traders5%144,713

Largest group: Credit Card Holders at 20.3%

• Own Primary Residence66.3%1,918,889
• Rent Primary Residence6.2%179,444
• Live with Family Member(s) in Their Residence19.1%552,802
• Live in Student / University Accommodation4.7%136,030
• Other Living Arrangement3.7%107,087

Largest group: Own Primary Residence at 66.3%

• 32.5%940,632Apartment / Flat – with balcony or garden
• 22%636,735Apartment / Flat – no outside space
• 10.5%303,896Detached House
• 7.8%225,752Terraced / Row House / Townhouse
• 7.2%208,386Semi-Detached House
• 6.3%182,338Condominium / Serviced Apartment
• 4.5%130,241Bungalow / Single-Storey House
• 3.3%95,510Dormitory / Hostel / Group Quarters
• 2.3%66,568Cottage / Farmhouse
• 2.1%60,779Other Dwelling Type
• 1.5%43,414Mobile Home / Caravan

Largest group: Apartment / Flat – with balcony or garden at 32.5%

Largest group: 18+ Years (adult children) at 27.9%

• Household Head / Main Earner14.9%431,244
• Dual-Income Households14.6%422,561
• Primary Grocery Shoppers14.3%413,878
• Household Budget Managers10.8%312,579
• Single Parents9.3%269,165
• Children's Education Decision Makers8.9%257,588
• Multi-Generational Households6.3%182,338
• Grandparents Caring for Grandchildren5.3%153,395

Largest group: Household Head / Main Earner at 14.9%

• Household Service Decision Makers17.5%506,494
• Home Maintenance & Handyman Service Users15.6%451,503
• Plumbing Service Customers14.4%416,772
• Laundry / Dry-Cleaning Service Users12.7%367,570
• Residential Cleaning / Domestic Help Users12.6%364,676
• Electrical Repair Service Customers11.7%338,627
• Landlords & Property Managers7.8%225,752
• Pest-Control Service Customers4.2%121,559

Largest group: Household Service Decision Makers at 17.5%

• Russian82%2,373,287
• Other ethnic groups / minorities7%202,598
• Tatar4%115,770
• Ukrainian1.5%43,414
• Avar & other Dagestani peoples1.5%43,414
• Bashkir1%28,943
• Chechen1%28,943
• Chuvash1%28,943
• Armenian1%28,943

Largest group: Russian at 82%

• Volga Federal District18.9%547,014
• Central Federal District (excl. Moscow)17.8%515,177
• Siberian Federal District11.4%329,945
• Southern Federal District11%318,368
• Moscow (Federal City)10.5%303,896
• Ural Federal District8.8%254,694
• North Caucasian Federal District6.2%179,444
• Northwestern Federal District (excl. St Petersburg)5.8%167,867
• Far Eastern Federal District5.2%150,501
• Saint Petersburg (Federal City)4.4%127,347

Largest group: Volga Federal District at 18.9%

Automotive

• 38.7%1,120,076Mass-Market Car Owners
• 16.5%477,552Car Insurance Policy Holders
• 12.2%353,099Vehicle Service & Repair Decision Makers
• 10.5%303,896Vehicle Purchase Intenders (next 12 months)

Technology & Digital Usage

• 19.3%558,591Android Smartphone Users
• 12.8%370,464Generative AI & Chatbot Users
• 11.2%324,156iOS Smartphone Users
• 9.7%280,742Cloud Storage & Productivity App Users

Travel

• 19.8%573,062Frequent Domestic Travellers (3+ trips a year)
• 14.3%413,878Family Vacationers
• 10.5%303,896International Travellers
• 9.5%274,954Weekend / Short-Break Travellers

Lifestyle & Hobbies

• 11.6%335,733Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
• 11.3%327,050DIY & Home Improvement Enthusiasts
• 10.2%295,214Nightlife & Socialising Enthusiasts
• 9.4%272,060Arts, Crafts & Hobby Enthusiasts

Media & Entertainment

• 16.4%474,657OTT / Subscription Video Streaming Subscribers
• 12.6%364,676Music Streaming Users
• 12.1%350,204Free Ad-Supported Video Platform Viewers
• 11.8%341,522Linear / Pay-TV Viewers

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

• 24.8%717,774Non-Tobacco / Nicotine Users
• 21%607,793Adult Tobacco Product Users
• 18.1%523,860Wine & Spirits Consumers
• 14.4%416,772Beer Consumers

Consumer Electronics Ownership & Purchase

• 17.7%512,283Consumer Electronics Purchase Decision Makers
• 15%434,138Audio / Headphone Device Owners
• 14.2%410,984Laptop / Desktop Computer Owners
• 12.6%364,676Major Home Appliance Buyers

Content Creators & Social Media Influence

• 21.3%616,476Casual Social Media Content Posters
• 14.6%422,561Photo & Visual Content Creators
• 13.3%384,936Short-Form Video Creators
• 11.3%327,050Long-Form Video Creators