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Healthcare panel · North America

Healthcare professionals, caregivers & patients of Canada, profiled by Frequent Research.

Know them as healthcare professionals.

  • CapitalOttawa
  • CurrencyCanadian dollar (CAD)
  • LanguagesEnglish, French
Explore the panel Get the panel book 39,085healthcare members3healthcare panelsC$Canadian dollar
  • GenderFemales56.5% · 1,733
  • Age30-4956.4% · 1,730
  • Ethnicity / Population BackgroundWhite / European origin65% · 1,994
  • Province / Territory DistributionOntario38.1% · 1,169
  • Annual Personal Income (gross, CAD)Lower-Middle Income · CA$55,000 – CA$74,99918.1% · 555
  • Annual Household Income (gross, CAD)Middle Household Income · CA$130,000 – CA$169,99919.7% · 604
  • Occupation ProfileFull-Time Healthcare Professional / Employee30.4% · 933
  • Hospital / Healthcare Facility TypeGovernment / Public Hospital (Provincial Health Authority)23.7% · 727
  • Education / Professional QualificationNursing / Midwifery Qualification (RN / RPN / NP (BScN))29.4% · 902
  • Primary Role of ExpertiseNursing & Midwifery27.9% · 856
  • Healthcare managementDepartment Manager (Radiology, Pathology, etc.)12.1% · 371
  • Medical doctors & physiciansFamily Physician / General Practitioner24.9% · 764
  • SurgeonsGeneral Surgeon11.1% · 341
  • Dental professionalsGeneral Dentist39.7% · 1,218
Three panels · one country

Choose a healthcare panel in Canada

Each segment has its own profile, chapter by chapter, and its own panel book to download at the bottom of the page.

Healthcare professionalsDoctors, surgeons, nurses, pharmacists, allied, admin, health IT and AI professionals.3,068profiled professionals · 62 tablesOpen CaregiversFamily, home and professional caregivers sharing the day-to-day reality of care.15,823profiled caregivers · 37 tablesOpen PatientsPeople living with health conditions, profiled with consent.20,194profiled patients · 54 tablesOpen
  • 3,068profiled professionals
  • 62profile tables
  • 5chapters
  • 38.1%in Ontario

Panel demographics

4 tables: Gender, Age, Ethnicity / Population Background and more.

Gender

2 groups
  • 43.5%1,335 Males
  • 56.5%1,733 Females

Largest group: Females at 56.5%

Age

4 groups
16.6%50918-29 56.4%1,73030-49 23.2%71250-64 3.8%11765+

Largest group: 30-49 at 56.4%

Ethnicity / Population Background

10 groups
  • White / European origin65%1,994
  • South Asian9%276
  • Chinese6%184
  • Filipino5%153
  • Black4%123
  • Indigenous (First Nations, Métis, Inuit)3%92
  • Arab / West Asian3%92
  • Other ethnic groups / minorities2%61
Show all 10

Largest group: White / European origin at 65%

Province / Territory Distribution

13 groups
  • Ontario38.1%1,169
  • Quebec22.3%684
  • British Columbia13.4%411
  • Alberta11.8%362
  • Manitoba3.6%110
  • Saskatchewan3.2%98
  • Nova Scotia3%92
  • New Brunswick2.1%64
  • Newfoundland and Labrador1.4%43
  • Prince Edward Island0.5%15
Show all 13

Largest group: Ontario at 38.1%

Income distribution

2 tables: Annual Personal Income (gross, CAD), Annual Household Income (gross, CAD).

Annual Personal Income (gross, CAD)

16 groups
5.7%175Very Low Income · Below CA$39,000 11.2%344Lower Income · CA$39,000 – CA$54,999 18.1%555Lower-Middle Income · CA$55,000 – CA$74,999 16.2%497Middle Income · CA$75,000 – CA$94,999 15.2%466Upper-Middle Income · CA$95,000 – CA$119,999 11.9%365Middle Affluent Income · CA$120,000 – CA$149,999 10.1%310Mass Affluent Income · CA$150,000 – CA$199,999 5.5%169Affluent Income · CA$200,000 – CA$279,999 2%61High Affluent Income · CA$280,000 – CA$389,999 1.2%37Lower High-Income · CA$390,000 – CA$549,999 0.9%28Mid High-Income · CA$550,000 – CA$799,999 0.6%18Upper High-Income · CA$800,000 – CA$1,099,999 0.4%12Ultra High-Income · CA$1,100,000 – CA$1,599,999 0.4%12Elite / Exceptional High-Income · CA$1,600,000 – CA$2,199,999 0.3%9Exceptional Upper-Tail Income · CA$2,200,000 – CA$2,899,999 0.3%9Top Income Tier · CA$2,900,000 and above

Largest group: Lower-Middle Income · CA$55,000 – CA$74,999 at 18.1%

Annual Household Income (gross, CAD)

15 groups
6.8%209Very Low Household Income · Below CA$70,000 15.1%463Lower Household Income · CA$70,000 – CA$99,999 14.8%454Lower-Middle Household Income · CA$100,000 – CA$129,999 19.7%604Middle Household Income · CA$130,000 – CA$169,999 13.9%426Upper-Middle Household Income · CA$170,000 – CA$209,999 12.3%377Middle Affluent Household Income · CA$210,000 – CA$269,999 8.3%255Mass Affluent Household Income · CA$270,000 – CA$369,999 3.2%98Affluent Household Income · CA$370,000 – CA$499,999 2.1%64High Affluent Household Income · CA$500,000 – CA$749,999 1.2%37Lower High-Income Household · CA$750,000 – CA$999,999 0.9%28Mid High-Income Household · CA$1,000,000 – CA$1,399,999 0.6%18Upper High-Income Household · CA$1,400,000 – CA$1,999,999 0.4%12Ultra High-Income Household · CA$2,000,000 – CA$2,899,999 0.4%12Very High-Income Household · CA$2,900,000 – CA$4,599,999 0.3%9Elite Household Income · CA$4,600,000 and above

Largest group: Middle Household Income · CA$130,000 – CA$169,999 at 19.7%

Professional profile

4 tables: Occupation Profile, Hospital / Healthcare Facility Type, Education / Professional Qualification and more.

Occupation Profile

11 groups
  • Full-Time Healthcare Professional / Employee30.4%933
  • Government / Public-Sector Healthcare Professional27.2%834
  • Private Practice / Self-Employed Healthcare Professional9.5%291
  • Healthcare Professional in Training / Residency / Internship5.9%181
  • Healthcare Administrator / Management Professional5.5%169
  • Healthcare Academic / Teaching Professional4.8%147
  • Healthcare Professional in Pharma / MedTech / HealthTech4.4%135
  • Contract / Temporary Healthcare Professional (incl. Locum / Agency)4.3%132
Show all 11

Largest group: Full-Time Healthcare Professional / Employee at 30.4%

Hospital / Healthcare Facility Type

10 groups
  • Government / Public Hospital (Provincial Health Authority)23.7%727
  • General / Multispecialty Hospital20.7%635
  • Primary Care / Family Health Team / CLSC15%460
  • Private Clinic / Physician Practice9.1%279
  • Teaching / Academic / University Hospital8.7%267
  • Community / District / Regional Hospital8.3%255
  • Specialty Hospital5.5%169
  • Ambulatory / Outpatient Care Centre4.9%150
Show all 10

Largest group: Government / Public Hospital (Provincial Health Authority) at 23.7%

Education / Professional Qualification

10 groups
  • Medical Degree — General Medicine (MD (LMCC))12.9%396
  • Medical Postgraduate / Specialist Qualification (FRCPC / FRCSC / CCFP)14.8%454
  • Nursing / Midwifery Qualification (RN / RPN / NP (BScN))29.4%902
  • Pharmacy Qualification (PharmD / BScPharm)7.1%218
  • Dental Qualification (DDS / DMD)4.8%147
  • Allied Health / Healthcare Sciences (physiotherapy, radiography, biomedical laboratory science, OT, etc.)16.5%506
  • Traditional / Complementary / Alternative Medicine (where recognised)1.8%55
  • Public Health / Healthcare Management / Health Sciences (MPH, MHA, MSc)5.4%166
  • Veterinary Medicine (DVM or equivalent)0.9%28
  • Other Recognised Healthcare Qualification (midwifery, paramedic, care assistance, etc.)6.4%196

Largest group: Nursing / Midwifery Qualification (RN / RPN / NP (BScN)) at 29.4%

Primary Role of Expertise

11 groups
  • Nursing & Midwifery27.9%856
  • Medical Doctors & Physicians14.1%433
  • Allied Health Professionals11.9%365
  • Laboratory & Diagnostic Professionals7.4%227
  • Surgeons6.3%193
  • Admin Professionals6.1%187
  • Pharmacy Professionals6%184
  • Healthcare Management5.7%175
Show all 11

Largest group: Nursing & Midwifery at 27.9%

Role-wise job title / specialisation distribution

11 tables: Healthcare management, Medical doctors & physicians, Surgeons and more.

Healthcare management

  • Department Manager (Radiology, Pathology, etc.)12.1%371
  • Director of Clinical Operations6%184
  • Director of Hospital Administration5.9%181
  • Director of Finance – Healthcare4.4%135
All 31 titles

Medical doctors & physicians

  • Family Physician / General Practitioner24.9%764
  • Psychiatrist / Psychology & Mental Health Specialist5.6%172
  • Anaesthesiologist5.1%156
  • Ophthalmologist4.9%150
All 29 titles

Surgeons

  • General Surgeon11.1%341
  • Orthopaedic & Trauma Surgeon9.8%301
  • Consultant / Senior Surgeon7.2%221
  • Surgical Resident / Trainee6.1%187
All 33 titles

Dental professionals

  • General Dentist39.7%1,218
  • Orthodontist8.9%273
  • Oral & Maxillofacial Surgeon8.3%255
  • Public Health / Community Dentist6.9%212
All 12 titles

Nursing & midwifery

  • Primary Care / Family & Community Nurse9%276
  • Surgical / Theatre Nurse8.8%270
  • Emergency / Critical Care Nurse6.9%212
  • Geriatric / Elderly Care Nurse6.9%212
All 36 titles

Pharmacy professionals

  • Clinical Pharmacist15.7%482
  • Clinical Staff / Hospital Pharmacist12.1%371
  • Senior Clinical Pharmacist6.1%187
  • Clinical Pharmacy Specialist5.3%163
All 24 titles

Laboratory & diagnostic professionals

  • Medical / Biomedical Laboratory Scientist8.6%264
  • Laboratory Technician8.3%255
  • Medical Laboratory Technologist7.1%218
  • Phlebotomist6%184
All 38 titles

Allied health professionals

  • Physiotherapist / Physical Therapist16%491
  • Healthcare Assistant / Nursing Assistant8.1%249
  • Radiographer (Diagnostic & Therapeutic)5.4%166
  • Paramedic5.2%160
All 46 titles

Health IT

  • Health Data Analyst9.1%279
  • IT Support Technician (Health IT)8.9%273
  • EHR / EMR Specialist / Manager7%215
  • Application Analyst / EHR Application Analyst6.4%196
All 27 titles

Admin professionals

  • Administrative Assistant – Healthcare6.4%196
  • Practice Manager5.9%181
  • Front Office Executive – Hospital / Clinic4%123
  • Hospital Administrator3.8%117
All 42 titles

Support staff (ancillary)

  • Receptionist – Hospital / Clinic6%184
  • Medical Secretary4.2%129
  • Administrative Clerk3.9%120
  • Medical Records Clerk3.3%101
All 60 titles

AI department & job title profile

41 tables: AI Department Distribution (share of AI-engaged healthcare panel), Clinical AI, Medical Imaging AI and more.

AI Department Distribution (share of AI-engaged healthcare panel)

40 groups
  • Healthcare Data Science4.4%135
  • Medical Imaging AI4.3%132
  • Machine Learning4.1%126
  • Clinical AI3.9%120
  • Digital Health AI3.4%104
  • Large Language Models (LLMs)3.3%101
  • Health Informatics3.3%101
  • AI Research & Development3.3%101
Show all 40

Largest group: Healthcare Data Science at 4.4%

40 detailed tables

Clinical AI

  • Clinical AI Engineer21.3%653
  • Healthcare AI Specialist19.1%586
  • Clinical AI Specialist17.8%546
  • Clinical AI Scientist14.5%445
All 7 titles

Medical Imaging AI

  • Medical Image Processing Engineer19.4%595
  • Medical Imaging AI Engineer15.5%476
  • Medical Imaging AI Specialist15.2%466
  • Computer Vision Engineer14%430
All 7 titles

Clinical Decision Support AI

  • Clinical Informatics Specialist19.9%611
  • Clinical Decision Support Specialist19.3%592
  • Clinical AI Engineer19%583
  • Clinical AI Specialist17.3%531
All 7 titles

Predictive Analytics

  • Predictive Modeling Specialist21.2%650
  • Clinical Data Scientist17.5%537
  • Predictive Analytics Specialist16.5%506
  • Healthcare Data Scientist15%460
All 7 titles

Machine Learning

  • MLOps Engineer21.6%663
  • Machine Learning Engineer17.7%543
  • AI Engineer17.7%543
  • Applied Machine Learning Engineer17.2%528
All 7 titles

Deep Learning

  • AI Engineer20.5%629
  • Neural Network Engineer17.4%534
  • Deep Learning Engineer16.8%515
  • Machine Learning Scientist13.8%423
All 7 titles

Natural Language Processing (NLP)

  • Healthcare NLP Engineer17.8%546
  • NLP Developer17.5%537
  • Clinical NLP Specialist17.4%534
  • NLP Engineer16.5%506
All 7 titles

Generative AI

  • Generative AI Engineer25.7%788
  • Generative AI Specialist20.8%638
  • Generative AI Scientist16.3%500
  • AI Researcher12.6%387
All 7 titles

Large Language Models (LLMs)

  • Prompt Engineer21.4%657
  • Healthcare LLM Engineer19.1%586
  • LLM Engineer17.3%531
  • LLM Developer15.1%463
All 7 titles

Computer Vision

  • Computer Vision Engineer19.2%589
  • Medical Vision AI Engineer17.6%540
  • AI Vision Specialist16.1%494
  • Image Processing Engineer14.9%457
All 7 titles

AI Diagnostics

  • Diagnostic AI Engineer20.6%632
  • AI Diagnostics Specialist16.4%503
  • Clinical Data Scientist15.9%488
  • Healthcare AI Specialist15%460
All 7 titles

AI-Assisted Surgery

  • Medical Robotics Engineer16.9%518
  • Surgical Robotics Engineer16.4%503
  • Surgical AI Engineer15.3%469
  • Surgical AI Specialist14.4%442
All 7 titles
Show all 40 tables

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

Panel book PDF

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Healthcare professionals Caregivers Patients

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