Illustrative engagement. A representative scenario showing how we approach this kind of work in education. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping education
Schools, universities, edtech companies and education programmes need evidence from students, parents and teachers, and marketing that reaches families at the right time.
- Parents research schools and courses online
- Edtech usage depends on teacher and parent support
- Programmes must show learning outcomes
Client background
A group of engineering colleges, working in Maharashtra. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A group of engineering colleges
- Sector
- Education
- Team engaged
- Market Research
- Services
- Online surveys, Data analytics & dashboards
Client challenge
Complaints reached management late, often through social media.
Research objectives
- Deliver on the brief: a student satisfaction tracker for a college group.
- Understand the views, needs and behaviour of students.
- Produce results that can be compared across groups and locations.
- Give the client evidence it can act on, on an agreed schedule.
Target audience
The work focused on 8,000 students.
- students8,000
Audiences we typically reach in education
StudentsParentsTeachers and principalsEdtech usersEmployers
Geographic coverage
Coverage: Maharashtra. Market: India.
- India
Research methodology
A structured quantitative design, so results could be compared across groups, locations and time.
- 1Brief
- 2Semester survey
- 3Dashboard
- 4Insight
We set up a short semester survey on teaching, facilities, placements and support, with dashboards by college and department.
Online surveysData analytics & dashboards
Sampling strategy
- students
- 8,000
- Online respondents were drawn from verified panel members who matched the screening criteria, with quotas on key profile attributes.
Data collection
- The online survey was mobile-friendly and offered in respondents' languages.
Data quality & validation
- Digital fingerprinting and duplicate checks
- Attention, speed and straight-lining checks
- Review of open-ended answers
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Cross-tabulation by key groups and locations
- Significance testing on the differences that mattered
- Interactive dashboard for ongoing tracking
Key findings
- Ask regularly, and act visibly.
Recommendations
- Build on the core insight: ask regularly, and act visibly.
- Share the findings with the teams closest to customers so they can act quickly.
Business impact
- Management spotted issues early, such as lab equipment shortages, and fixed them within the semester.
Impact is described qualitatively.
Deliverables & next steps
- Cleaned data file and data tables
- Interactive dashboard
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: how do families choose a school or course?