Illustrative engagement. A representative scenario showing how we approach this kind of work in film. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping film
Producers, distributors and streaming platforms take big creative bets. Audience research tests concepts, trailers and release plans before the money is spent.
- Streaming has changed release windows
- Regional-language content is growing
- Trailers shape opening interest
Client background
A film festival, working in Goa. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A film festival
- Sector
- Film
- Team engaged
- Market Research
- Services
- Quantitative research, Online surveys
Client challenge
The festival wanted evidence of its audience to attract partners and plan programming.
Research objectives
- Deliver on the brief: profiling audiences at an international film festival.
- Understand the views, needs and behaviour of delegates.
- Produce results that can be compared across groups and locations.
- Give the client evidence it can act on within 3 weeks.
Target audience
The work focused on 1,000 delegates.
- delegates1,000
Audiences we typically reach in film
Cinema-goersStreaming viewersRegional audiencesDistributors and exhibitorsCritics and influencers
Geographic coverage
Coverage: Goa. Market: India.
- India
Research methodology
A structured quantitative design, so results could be compared across groups, locations and time.
- 1Brief
- 2Delegate survey
- 3Insight
We surveyed delegates and ticket holders about profession, interests and satisfaction.
Quantitative researchOnline surveys
Sampling strategy
- delegates
- 1,000
- Online respondents were drawn from verified panel members who matched the screening criteria, with quotas on key profile attributes.
Data collection
- The online survey was mobile-friendly and offered in respondents' languages.
Data quality & validation
- Digital fingerprinting and duplicate checks
- Attention, speed and straight-lining checks
- Review of open-ended answers
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Cross-tabulation by key groups and locations
- Significance testing on the differences that mattered
Key findings
- The audience included a large share of industry professionals.
Know whether your audience is fans, industry or both.
Recommendations
- Build on the core insight: know whether your audience is fans, industry or both.
- Focus effort where the evidence was strongest: the audience included a large share of industry professionals.
- Re-measure after the changes to confirm the effect.
Business impact
- The festival created a dedicated market programme for them.
What changed in the business as a result of the work. Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Cleaned data file and data tables
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: when and where should it release?