Illustrative engagement. A representative scenario showing how we approach this kind of work in professional services. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping professional services
Consulting, legal, accounting and advisory firms win on reputation and relationships. Client feedback, thought leadership and steady lead flow keep them growing.
- Thought leadership builds credibility
- Client feedback improves retention
- Lead generation is becoming more digital
Client background
An architecture practice, working in Delhi. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- An architecture practice
- Sector
- Professional services
- Team engaged
- IT & Development
- Services
- Website development, UI/UX design
Client challenge
The website did not reflect the firm's quality.
Research objectives
- Deliver on the brief: a website redesign for an architecture practice.
- Define requirements and success criteria the solution would be tested against.
- Deliver a reliable, secure solution the team can run and extend.
Target audience
Scope: New website.
Audiences we typically reach in professional services
Clients and former clientsProspectsBusiness leadersPartners and referrersProfessionals and staff
Geographic coverage
Coverage: Delhi. Market: India.
- India
Research methodology
An iterative delivery approach: discovery, design, build and test in short cycles, with the client reviewing each step.
- 1Brief
- 2Website redesign
- 3Insight
We redesigned the site around projects, expertise and clear contact paths.
Website developmentUI/UX design
Sampling strategy
- Users and stakeholders from every affected team took part in discovery workshops and acceptance testing.
Data collection
- Requirements were gathered through workshops, process walk-throughs and a review of existing systems and data.
Data quality & validation
- Peer code review on every change
- Automated and manual testing
- User-acceptance testing with the client
- Release checklist and rollback plan
Data analysis
- Usage and performance monitoring after launch
- Defect and support-ticket trends
- Process time before and after
Key findings
- Your website is your first meeting.
Recommendations
- Build on the core insight: your website is your first meeting.
- Track adoption and support tickets, and plan the next release from real usage.
Business impact
- Enquiries through the website increased.
Impact is described qualitatively.
Deliverables & next steps
- Deployed solution with documentation and handover
- Support and maintenance plan
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: what insight would interest our market?