Illustrative engagement. A representative scenario showing how we approach this kind of work in real estate. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping real estate
Homebuyers make one of their largest decisions with a mix of online research, site visits and trusted advice. Developers and brokers need quality leads and strong follow-up.
- Buyers shortlist online before visiting sites
- Lead quality and speed of follow-up decide conversion
- Residents' satisfaction drives referrals
Client background
A property listing platform, working in India. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A property listing platform
- Sector
- Real estate
- Team engaged
- IT & Development
- Services
- UI/UX design, Qualitative research
Client challenge
Users struggled to compare listings.
Research objectives
- Deliver on the brief: uX research for a property portal.
- Define requirements and success criteria the solution would be tested against.
- Deliver a reliable, secure solution the team can run and extend.
Target audience
Scope: 20 sessions.
Audiences we typically reach in real estate
Homebuyers and investorsTenantsBrokers and channel partnersResidentsDevelopers' sales teams
Geographic coverage
Coverage: India. Market: India.
- India
Research methodology
An iterative delivery approach: discovery, design, build and test in short cycles, with the client reviewing each step.
- 1Brief
- 2Usability tests
- 3Insight
We tested search and comparison flows.
UI/UX designQualitative research
Sampling strategy
- Users and stakeholders from every affected team took part in discovery workshops and acceptance testing.
Data collection
- sessions
- 20
- Requirements were gathered through workshops, process walk-throughs and a review of existing systems and data.
Data quality & validation
- Peer code review on every change
- Automated and manual testing
- User-acceptance testing with the client
- Release checklist and rollback plan
Data analysis
- Usage and performance monitoring after launch
- Defect and support-ticket trends
- Process time before and after
Key findings
- Users wanted side-by-side comparisons.
Make comparison easy.
Recommendations
- Build on the core insight: make comparison easy.
- Focus effort where the evidence was strongest: users wanted side-by-side comparisons.
- Re-measure after the changes to confirm the effect.
Business impact
- The portal added a compare feature.
What changed in the business as a result of the work. Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Interview summaries and key verbatims
- Deployed solution with documentation and handover
- Support and maintenance plan
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: why do site visits not convert?