Illustrative engagement. A representative scenario showing how we approach this kind of work in video games. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping video games
Game studios and publishers need player insight from concept to live operations, through playtests, monetisation research and market sizing.
- Mobile gaming reaches very wide audiences
- Playtesting reduces costly late changes
- Monetisation must feel fair to players
Client background
A game studio, working in India. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A game studio
- Sector
- Video games
- Team engaged
- Finance & Accounts
- Services
- Virtual CFO services, Tax planning & advisory
Client challenge
The studio needed financial planning.
Research objectives
- Deliver on the brief: finance support for a game studio.
- Establish accurate, reconciled numbers management can rely on.
- Put a reporting and compliance rhythm in place that runs on time.
Target audience
Scope: Ongoing.
Audiences we typically reach in video games
PlayersPaying playersLapsed playersStreamers and creatorsParents of young gamers
Geographic coverage
Coverage: India. Market: India.
- India
Research methodology
A structured finance engagement: review the current process, set up controls, run the routine and report.
- 1Brief
- 2Financial planning
- 3Insight
We provided budgets and tax planning.
Virtual CFO servicesTax planning & advisory
Sampling strategy
- Every ledger, entity and transaction stream in scope was covered, with sample-based checks during review.
Data collection
- Source documents, bank statements and ledgers were collected through a secure shared workspace.
Data quality & validation
- Maker-checker review on all entries
- Bank and ledger reconciliations
- Client approval before every filing or report
- Supporting documents kept for every figure
Data analysis
- Variance analysis against budget and prior periods
- Ratio and trend analysis
- Cash-flow view for management
Key findings
- Plan runway early.
Recommendations
- Build on the core insight: plan runway early.
- Re-measure after the changes to confirm the effect.
Business impact
- The studio managed runway better.
What changed in the business as a result of the work. Impact is described qualitatively.
Deliverables & next steps
- Monthly MIS pack and reconciled books
- Compliance calendar and filings
- Continue the routine and review results every period.
- A natural follow-on question: how large is the market?