Market Research
Sample sources, respondent verification and data validation, from our ESOMAR 37 answers.
- Recruitment & verification
- Fraud and duplicate checks
- ISO 20252:2019
Quality is not a step. It is every step.
Quality process: in market research
How we protect quality in each of our four services. Share a few details and the branded PDF opens in your browser in seconds.
- 4 documents
- PDF instant download
Each of our four services has its own quality process: the steps every project follows, the quality gate at the end of each step and the checklist the team works to.
Digital Marketing
Tracking, brand-safety and reporting checks on every campaign.
- Measure before spend
- Two-person launch check
- Reconciled reporting
IT & Development
Reviewed code, layered testing and safe releases.
- Signed-off requirements
- Peer review & automated tests
- UAT and rollback plan
Accounts & Finance
Maker-checker reviews, reconciliations and a compliance calendar.
- Maker and checker
- Deadline calendar
- Client approval before filing