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Media, creative & entertainment

Advertisingresearch, results and real stories.

Agencies and advertisers need to know whether campaigns will work before launch and whether they worked afterwards, across TV, digital and outdoor.

See the case studies Download all as one PDF
  • 10case studies
  • 4markets
  • 4teams involved

What is shaping the industry

  1. 01Pre-testing reduces the risk of costly campaigns
  2. 02Brand lift is measured across channels
  3. 03Audiences are fragmented across platforms

Who we research

Target audiencesBrand managersMedia plannersViewers and readersAgency teams

Questions we answer

  1. Q1Will this ad work?
  2. Q2Did the campaign lift the brand?
  3. Q3Where is the audience?
  4. Q4Which message is strongest?
India9 case studies Indonesia1 case studies Saudi Arabia1 case studies United Arab Emirates2 case studies Markets in these case studies
  • India9
  • United Arab Emirates2
  • Saudi Arabia1
  • Indonesia1
Case studies

Advertising case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchIllustrativePre-testing a festive TV campaign before media spendA packaged-foods advertiser 3 weeks
  2. 02case ResearchIllustrativeA monthly tracker for a challenger brand's advertisingA digital payments brand Ongoing
  3. 03case ResearchIllustrativeMeasuring brand lift from an online video campaignA consumer electronics brand 4 weeks
  4. 04case TechnologyIllustrativeUnderstanding who sees outdoor sites on a city corridorAn outdoor media owner 6 weeks
  5. 05case ResearchIllustrativeListening to clients of a full-service ad agencyAn independent advertising agency 5 weeks
  6. 06case ResearchIllustrativeTesting whether influencer content drives considerationA beauty and skincare brand 4 weeks
  7. 07case ResearchIllustrativeChecking whether a new radio jingle is rememberedA regional retail chain 3 weeks
  8. 08case DigitalIllustrativeBuilding a steady new-business pipeline for an agencyA creative and media agency 6 months
  9. 09case FinanceIllustrativeCleaning up billing, GST and media pass-through for an agencyA media buying agency Ongoing
  10. 10case TechnologyIllustrativeOne dashboard for every programmatic campaignA digital media agency 10 weeks

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