Industry overview
What is shaping aerospace
Aerospace brings together airlines, airports, MRO providers and component suppliers, with safety, reliability and certification at the centre of every decision.
- Passenger experience is a key differentiator for airlines and airports
- MRO and component buying depends on certification and turnaround
- Skilled talent is in short supply
Client background
An industry development agency, working in Karnataka & Telangana. Client identity is withheld to protect confidentiality.
- Organisation
- An industry development agency
- Sector
- Aerospace
- Team engaged
- Market Research
- Services
- Research consultancy, Business panel, Data analytics & dashboards
Client challenge
The agency wanted to attract global aerospace manufacturers but lacked an up-to-date view of local suppliers’ capabilities, certifications and capacity.
Research objectives
- Deliver on the brief: mapping the aerospace component supplier ecosystem.
- Understand the views, needs and behaviour of small.
- Measure how widespread each pattern is, and explain the reasons behind it.
- Give the client evidence it can act on within 10 weeks.
Target audience
The work focused on 180 small.
- small180
Audiences we typically reach in aerospace
PassengersAirline and airport managersMRO providersComponent suppliersEngineers and technicians
Geographic coverage
Coverage: Karnataka & Telangana. Market: India.
- India
Research methodology
A mixed-method design: structured research measured how widespread each pattern was, and qualitative conversations explained why.
- 1Brief
- 2Supplier census
- 3Capability interviews
- 4Insight
We compiled a list of suppliers from associations and directories, then interviewed owners and quality heads about machining capabilities, materials, certifications, capacity and export experience. Results were mapped in a searchable database.
Research consultancyBusiness panelData analytics & dashboards
Sampling strategy
- small
- 180
- Business respondents were screened on role, company size and involvement in the decision before being invited.
- Online respondents were drawn from verified panel members who matched the screening criteria, with quotas on key profile attributes.
- Qualitative participants were recruited purposively to cover the full range of experiences that mattered, rather than for statistical representation.
Data collection
- The online survey was mobile-friendly and offered in respondents' languages.
- Interviews and discussions were led by experienced moderators using a guide agreed with the client.
Data quality & validation
- Digital fingerprinting and duplicate checks
- Attention, speed and straight-lining checks
- Review of open-ended answers
- Recordings and transcripts for every session
- Re-screening of qualitative recruits
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Cross-tabulation by key groups and locations
- Significance testing on the differences that mattered
- Thematic coding of interviews and discussions
- Journey and decision mapping
- Interactive dashboard for ongoing tracking
Key findings
- The agency could present investors with a credible picture of the supplier base and identified which suppliers needed certification support.
A capability map turned scattered knowledge into an investment-promotion asset.
Recommendations
- Build on the core insight: a capability map turned scattered knowledge into an investment-promotion asset.
- Share the findings with the teams closest to customers so they can act quickly.
Business impact
- It launched a certification assistance programme for promising firms.
Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Cleaned data file and data tables
- Interactive dashboard
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: what shapes the passenger experience?
Client identity is withheld to protect confidentiality.