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Aerospace Market ResearchCase 04 of 10

Mapping the aerospace component supplier ecosystem

An industry development agency

  • RegionKarnataka & Telangana
  • Scope180 small and mid-sized suppliers
  • Timeline10 weeks
  • MarketsIndia
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01

Industry overview

What is shaping aerospace

Aerospace brings together airlines, airports, MRO providers and component suppliers, with safety, reliability and certification at the centre of every decision.

  • Passenger experience is a key differentiator for airlines and airports
  • MRO and component buying depends on certification and turnaround
  • Skilled talent is in short supply
02

Client background

An industry development agency, working in Karnataka & Telangana. Client identity is withheld to protect confidentiality.

Organisation
An industry development agency
Sector
Aerospace
Team engaged
Market Research
Services
Research consultancy, Business panel, Data analytics & dashboards
03

Client challenge

The agency wanted to attract global aerospace manufacturers but lacked an up-to-date view of local suppliers’ capabilities, certifications and capacity.

04

Research objectives

  • Deliver on the brief: mapping the aerospace component supplier ecosystem.
  • Understand the views, needs and behaviour of small.
  • Measure how widespread each pattern is, and explain the reasons behind it.
  • Give the client evidence it can act on within 10 weeks.
05

Target audience

The work focused on 180 small.

  • small180

Audiences we typically reach in aerospace

PassengersAirline and airport managersMRO providersComponent suppliersEngineers and technicians

06

Geographic coverage

Coverage: Karnataka & Telangana. Market: India.

  • India
07

Research methodology

A mixed-method design: structured research measured how widespread each pattern was, and qualitative conversations explained why.

  1. 1Brief
  2. 2Supplier census
  3. 3Capability interviews
  4. 4Insight

We compiled a list of suppliers from associations and directories, then interviewed owners and quality heads about machining capabilities, materials, certifications, capacity and export experience. Results were mapped in a searchable database.

Research consultancyBusiness panelData analytics & dashboards

08

Sampling strategy

small
180
  • Business respondents were screened on role, company size and involvement in the decision before being invited.
  • Online respondents were drawn from verified panel members who matched the screening criteria, with quotas on key profile attributes.
  • Qualitative participants were recruited purposively to cover the full range of experiences that mattered, rather than for statistical representation.
09

Data collection

Brief & design Sampling & set-up Fieldwork Analysis Reporting Indicative split of the 10-week timeline.
  • The online survey was mobile-friendly and offered in respondents' languages.
  • Interviews and discussions were led by experienced moderators using a guide agreed with the client.
10

Data quality & validation

  • Digital fingerprinting and duplicate checks
  • Attention, speed and straight-lining checks
  • Review of open-ended answers
  • Recordings and transcripts for every session
  • Re-screening of qualitative recruits
  • Logic and range checks on the final data
  • Work carried out under our ISO 20252 quality procedures
11

Data analysis

  • Cross-tabulation by key groups and locations
  • Significance testing on the differences that mattered
  • Thematic coding of interviews and discussions
  • Journey and decision mapping
  • Interactive dashboard for ongoing tracking
12

Key findings

  • The agency could present investors with a credible picture of the supplier base and identified which suppliers needed certification support.
A capability map turned scattered knowledge into an investment-promotion asset.
13

Recommendations

  • Build on the core insight: a capability map turned scattered knowledge into an investment-promotion asset.
  • Share the findings with the teams closest to customers so they can act quickly.
14

Business impact

  • It launched a certification assistance programme for promising firms.

Impact is described qualitatively.

15

Deliverables & next steps

  • Insight report and management presentation
  • Cleaned data file and data tables
  • Interactive dashboard
  • Repeat the measure after changes are in place to track progress.
  • A natural follow-on question: what shapes the passenger experience?

Client identity is withheld to protect confidentiality.

More aerospace case studies

  1. 01caseA passenger experience tracker for a domestic airlineA domestic airline
  2. 02caseWhat airline engineering heads expect from a maintenance partnerAn aircraft maintenance, repair and overhaul provider
  3. 03caseUnderstanding why travellers shop, or don’t, at airport storesAn airport retail concessionaire
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