Illustrative engagement. A representative scenario showing how we approach this kind of work in news media. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping news media
News publishers and broadcasters are rebuilding trust and revenue through subscriptions, regional coverage and new formats.
- Trust is a competitive advantage
- Subscriptions need a clear value proposition
- Regional news has loyal audiences
Client background
A news publisher, working in India. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A news publisher
- Sector
- News media
- Team engaged
- IT & Development
- Services
- Data analytics & dashboards, API development & integration
Client challenge
Editors lacked timely data on which stories engaged readers.
Research objectives
- Deliver on the brief: an analytics dashboard for a newsroom.
- Define requirements and success criteria the solution would be tested against.
- Deliver a reliable, secure solution the team can run and extend.
Target audience
Scope: Newsroom.
Audiences we typically reach in news media
Readers and viewersSubscribers and lapsed subscribersRegional audiencesAdvertisersYoung news consumers
Geographic coverage
Coverage: India. Market: India.
- India
Research methodology
An iterative delivery approach: discovery, design, build and test in short cycles, with the client reviewing each step.
- 1Brief
- 2Real-time dashboard
- 3Insight
We built a dashboard combining traffic, engagement time and subscriptions per story.
Data analytics & dashboardsAPI development & integration
Sampling strategy
- Users and stakeholders from every affected team took part in discovery workshops and acceptance testing.
Data collection
- Requirements were gathered through workshops, process walk-throughs and a review of existing systems and data.
Data quality & validation
- Peer code review on every change
- Automated and manual testing
- User-acceptance testing with the client
- Release checklist and rollback plan
Data analysis
- Usage and performance monitoring after launch
- Defect and support-ticket trends
- Process time before and after
Key findings
- Engagement time says more than clicks.
Recommendations
- Build on the core insight: engagement time says more than clicks.
- Track adoption and support tickets, and plan the next release from real usage.
Business impact
- Editors identified high-engagement topics and planned coverage accordingly.
Impact is described qualitatively.
Deliverables & next steps
- Interactive dashboard
- Deployed solution with documentation and handover
- Support and maintenance plan
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: how much do readers trust us?