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Technology & telecom

Softwareresearch, results and real stories.

Software and SaaS companies live and die by product-market fit, pricing and retention. Users' real workflows matter more than feature lists.

See the case studies Download all as one PDF
  • 10case studies
  • 15markets
  • 4teams involved

What is shaping the industry

  1. 01Product-led growth relies on fast time to value
  2. 02Pricing and packaging strongly affect conversion
  3. 03Churn often starts with onboarding

Who we research

Trial and paying usersAdmins and buyersChurned customersProspectsPartners and integrators

Questions we answer

  1. Q1Is there product-market fit in this segment?
  2. Q2What would users pay, and for which features?
  3. Q3Why do customers churn?
  4. Q4Where does the UX get in the way?
Australia1 case studies India3 case studies Indonesia1 case studies Japan1 case studies Malaysia2 case studies Taiwan1 case studies France1 case studies Germany2 case studies United Kingdom3 case studies Qatar1 case studies Saudi Arabia1 case studies South Africa1 case studies United Arab Emirates1 case studies Canada1 case studies United States4 case studies Markets in these case studies
  • United States4
  • United Kingdom3
  • India3
  • Germany2
  • Malaysia2
  • Australia1
  • France1
  • Canada1
  • United Arab Emirates1
  • Saudi Arabia1
  • Qatar1
  • Japan1
  • South Africa1
  • Indonesia1
  • Taiwan1
Case studies

Software case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchTesting product-market fit before scaling a SaaS productA B2B SaaS start-up 7 weeks
  2. 02case ResearchRedesigning pricing tiers for a project management toolA project management software company 8 weeks
  3. 03case ResearchImproving onboarding for an accounting software productA small business accounting software company 3 months
  4. 04case ResearchFinding out why customers cancel a subscriptionA marketing software company 8 weeks
  5. 05case ResearchAssessing demand for HR software in the GulfAn HR and payroll software company 7 weeks
  6. 06case DigitalGrowing organic sign-ups for a developer toolA developer tools company 9 months
  7. 07case TechnologyBuilding a dispatch platform for a logistics companyA regional logistics company 7 months
  8. 08case TechnologyReducing release problems with test automationA healthcare software company 5 months
  9. 09case ResearchUnderstanding software resellers in South-East AsiaA business software vendor 7 weeks
  10. 10case FinancePreparing a software company for investor due diligenceA SaaS company 2 months

More in technology & telecom

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