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Technology & telecom

Telecommunicationsresearch, results and real stories.

Telecom operators compete on network experience, price and service across consumer and enterprise markets. Retail and distribution still matter in a digital-first world.

See the case studies Download all as one PDF
  • 10case studies
  • 14markets
  • 3teams involved

What is shaping the industry

  1. 01Network experience drives churn and loyalty
  2. 02Data plans and bundles are compared constantly
  3. 03Enterprise connectivity needs consultative selling

Who we research

Mobile and broadband subscribersRetailers and distributorsEnterprise IT buyersChurned customersTower and infrastructure partners

Questions we answer

  1. Q1What drives subscribers to switch?
  2. Q2How do users experience the network?
  3. Q3How effective is the retail channel?
  4. Q4What do enterprise buyers need?
Australia1 case studies Hong Kong1 case studies India4 case studies Indonesia1 case studies Japan1 case studies Malaysia1 case studies Taiwan1 case studies Germany1 case studies Italy1 case studies Spain1 case studies United Kingdom1 case studies Saudi Arabia1 case studies South Africa1 case studies United Arab Emirates1 case studies Markets in these case studies
  • India4
  • Italy1
  • Spain1
  • Malaysia1
  • Indonesia1
  • United Kingdom1
  • Germany1
  • South Africa1
  • Saudi Arabia1
  • United Arab Emirates1
  • Japan1
  • Taiwan1
  • Hong Kong1
  • Australia1
Case studies

Telecommunications case studies.

All teams 10 Market Research 5 IT & Development 4 Accounts & Finance 1
  1. 01case TechnologyMeasuring mobile network experience from the customer’s sideA mobile network operator Quarterly programme
  2. 02case ResearchWhy mobile customers switch operatorsA mobile operator 8 weeks
  3. 03case ResearchMystery shopping telecom retail storesA telecom operator Quarterly programme
  4. 04case ResearchHow businesses choose connectivity and cloud communication providersA business telecom provider 7 weeks
  5. 05case ResearchAddressing community concerns about mobile towersA telecom infrastructure company 8 weeks
  6. 06case TechnologyA digital assistant for telecom customer serviceA mobile operator 5 months
  7. 07case TechnologyUnderstanding recharge retailers in smaller townsA mobile operator 8 weeks
  8. 08case ResearchUnderstanding consumer interest in 5G plansA telecom operator 6 weeks
  9. 09case TechnologyA field app for fibre installation teamsA fibre broadband provider 5 months
  10. 10case FinanceCost reporting for a regional telecom infrastructure firmA telecom infrastructure company 4 months

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