Illustrative engagement. A representative scenario showing how we approach this kind of work in transport & logistics. It does not describe a specific client; outcomes are described qualitatively.
Industry overview
What is shaping transport & logistics
Transport, logistics and mobility businesses serve passengers, shippers and fleet owners, and depend on drivers. Reliability, safety and cost decide loyalty.
- Passengers expect real-time information and safety
- Driver retention is a constant challenge
- Shippers value reliability over lowest price
Client background
A logistics provider, working in India. This is an illustrative engagement: a representative scenario showing how we approach this kind of work, not a named client project.
- Organisation
- A logistics provider
- Sector
- Transport & logistics
- Team engaged
- Market Research
- Services
- Business panel, Quantitative research
Client challenge
The provider wanted to improve services.
Research objectives
- Deliver on the brief: shipper needs for a logistics provider.
- Understand the views, needs and behaviour of shippers.
- Produce results that can be compared across groups and locations.
- Give the client evidence it can act on within 5 weeks.
Target audience
The work focused on 400 shippers.
- shippers400
Audiences we typically reach in transport & logistics
Passengers and commutersDriversShippers and logistics buyersFleet ownersWarehouse staff
Geographic coverage
Coverage: India. Market: India.
- India
Research methodology
A structured quantitative design, so results could be compared across groups, locations and time.
- 1Brief
- 2Shipper survey
- 3Insight
We surveyed shippers about reliability, tracking and pricing.
Business panelQuantitative research
Sampling strategy
- shippers
- 400
- Business respondents were screened on role, company size and involvement in the decision before being invited.
- Online respondents were drawn from verified panel members who matched the screening criteria, with quotas on key profile attributes.
Data collection
- The online survey was mobile-friendly and offered in respondents' languages.
Data quality & validation
- Digital fingerprinting and duplicate checks
- Attention, speed and straight-lining checks
- Review of open-ended answers
- Logic and range checks on the final data
- Work carried out under our ISO 20252 quality procedures
Data analysis
- Cross-tabulation by key groups and locations
- Significance testing on the differences that mattered
Key findings
- Real-time tracking was a top need.
Visibility builds trust.
Recommendations
- Build on the core insight: visibility builds trust.
- Focus effort where the evidence was strongest: real-time tracking was a top need.
- Re-measure after the changes to confirm the effect.
Business impact
- The provider launched tracking.
What changed in the business as a result of the work. Impact is described qualitatively.
Deliverables & next steps
- Insight report and management presentation
- Cleaned data file and data tables
- Repeat the measure after changes are in place to track progress.
- A natural follow-on question: what do shippers need?