6 groups24.9%37,365Up to €90,000 23.4%35,115€90,000 – €460,000 18.7%28,062€460,000 – €1,800,000 16%24,010€1,800,000 – €9,000,000 10.2%15,306€9,000,000 – €46,000,000 6.8%10,204€46,000,000 and above
Largest group: Up to €90,000 at 24.9%
State (Bundesland) Distribution
16 groups
North Rhine-Westphalia21.1%31,663
Bavaria15.7%23,560
Baden-Württemberg13.5%20,258
Lower Saxony9.3%13,956
Hesse7.7%11,555
Berlin5.6%8,403
Saxony4.9%7,353
Rhineland-Palatinate4.6%6,903
Schleswig-Holstein3.3%4,952
Hamburg3%4,502
Show all 16
Largest group: North Rhine-Westphalia at 21.1%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Agriculture industry audience19 tables Service industry audience23 tables Manufacturing industry audience20 tables Government & defence audience24 tables
Industry Distribution
5 groups
Agriculture Industry44.6%66,928
Horticulture Industry19.2%28,812
Wood Industry16.7%25,060
Fishing Industry14.9%22,359
Tobacco Industry4.6%6,903
Largest group: Agriculture Industry at 44.6%
Department Distribution
33 groups
Production Department7.7%11,555
Mid-Level Management5.4%8,103
Sales & Business Development Department5.4%8,103
Supply / Cold Chain & Logistics5%7,503
Procurement Department4.7%7,053
Accounts Department4.2%6,303
Strategic & Top Management4.1%6,153
Quality & Inspection Department4%6,002
Show all 33
Largest group: Production Department at 7.7%
Job titles in agriculture industry audience
Farm Owners & Management
Farm Owner16.8%25,210
Farm Manager13.9%20,859
Commercial Farmer8.5%12,755
Orchard Manager5.4%8,103
All 18 titles
Crop Production
Crop Producer12.5%18,758
Farm Supervisor12%18,007
Agronomist11.4%17,107
Field Manager10.6%15,907
All 13 titles
Livestock & Animal Production
Poultry Manager12.3%18,458
Livestock Manager12.2%18,308
Cattle Farm Manager10.9%16,357
Dairy Manager10.8%16,207
All 12 titles
Agribusiness & Corporate Management
Area Manager11.8%17,707
Operations Manager10.5%15,757
General Manager9.9%14,856
Business Development Manager9.5%14,256
All 16 titles
Procurement & Supply Chain
Procurement Officer9.6%14,406
Procurement Manager9.4%14,106
Warehouse Manager9.3%13,956
Distribution Manager8.9%13,356
All 15 titles
Seed, Fertilizer & Crop Protection
Seed Sales Manager13.8%20,709
Fertilizer Sales Manager13.6%20,408
Technical Sales Agronomist11.9%17,857
Fertilizer Distribution Manager11.2%16,807
All 10 titles
Agricultural Equipment & Machinery
Agricultural Machinery Dealer19.4%29,112
Agricultural Equipment Sales Manager17.8%26,711
Equipment Service Manager14.5%21,759
Tractor Dealer12.8%19,208
All 8 titles
Food Processing & Agrifood
Food Processing Manager12.8%19,208
Quality Assurance Manager12.8%19,208
Dairy Processing Manager11.4%17,107
Grain Processing Manager10.9%16,357
All 10 titles
Research & Development
Agricultural Scientist15%22,509
Research Scientist13.8%20,709
R&D Manager10.7%16,057
Agricultural Research Manager10.6%15,907
All 11 titles
Quality, Compliance & Sustainability
Quality Control Manager15.1%22,659
Quality Assurance Manager14.1%21,159
Food Safety Officer11.4%17,107
Sustainability Manager11.2%16,807
All 10 titles
Sales & Marketing
Sales Manager14.5%21,759
Regional Sales Manager10.4%15,606
Key Account Manager10%15,006
Marketing Manager9.9%14,856
All 12 titles
Finance & Administration
Finance Manager21.8%32,714
Accounts Manager19.2%28,812
Administrative Manager16.1%24,160
HR Manager14.9%22,359
All 8 titles
Government & Public Sector
Agriculture Extension Officer18.1%27,161
Agricultural Officer13.8%20,709
District Agriculture Officer11%16,507
Horticulture Officer9.7%14,556
All 10 titles
Cooperatives & Associations
Cooperative Manager24.7%37,065
Cooperative Director18.5%27,761
Farmers Association President12.7%19,058
Cooperative President11.7%17,557
All 7 titles
Retail & Distribution
Agro Dealer20.5%30,763
Agricultural Retail Manager15.7%23,560
Farm Input Distributor14.7%22,059
Fertilizer Distributor10.7%16,057
All 8 titles
Consulting & Advisory
Agricultural Consultant20.8%31,213
Agribusiness Consultant16.6%24,910
Farm Management Consultant15.6%23,410
Livestock Consultant11.7%17,557
All 8 titles
Digital Agriculture & AgTech
Farm Data Analyst14.4%21,609
Digital Farming Specialist12.3%18,458
Smart Farming Manager12.2%18,308
Precision Agriculture Manager11.5%17,257
All 10 titles
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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