6 groups35.9%169,547Up to €90,000 27.3%128,931€90,000 – €460,000 17.5%82,648€460,000 – €1,800,000 10.5%49,589€1,800,000 – €9,000,000 5.4%25,503€9,000,000 – €46,000,000 3.4%16,057€46,000,000 and above
Largest group: Up to €90,000 at 35.9%
Region Distribution
20 groups
Lombardy16.9%79,815
Lazio11.3%53,367
Campania9%42,505
Veneto8%37,782
Emilia-Romagna7.8%36,838
Sicily7.4%34,948
Piedmont7.3%34,476
Tuscany6.6%31,170
Apulia6%28,337
Liguria2.8%13,224
Show all 20
Largest group: Lombardy at 16.9%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Agriculture industry audience19 tables Service industry audience23 tables Manufacturing industry audience20 tables Government & defence audience24 tables
Industry Distribution
5 groups
Agriculture Industry45.6%215,358
Horticulture Industry24.8%117,124
Wood Industry10.2%48,172
Fishing Industry15.3%72,258
Tobacco Industry4.1%19,363
Largest group: Agriculture Industry at 45.6%
Department Distribution
33 groups
Production Department7.2%34,004
Sales & Business Development Department6.1%28,809
Supply / Cold Chain & Logistics5.3%25,031
Mid-Level Management5.1%24,086
Procurement Department4.4%20,780
Quality & Inspection Department4.2%19,836
Accounts Department4.1%19,363
Administration & Facilities Department4%18,891
Show all 33
Largest group: Production Department at 7.2%
Job titles in agriculture industry audience
Farm Owners & Management
Farm Owner14.7%69,425
Farm Manager12.3%58,090
Commercial Farmer9.1%42,977
Dairy Farm Owner5.9%27,864
All 18 titles
Crop Production
Crop Producer15.2%71,786
Agronomist14.5%68,480
Crop Manager10.9%51,478
Farm Supervisor10.5%49,589
All 13 titles
Livestock & Animal Production
Livestock Manager14.7%69,425
Cattle Farm Manager12.9%60,924
Poultry Manager11.9%56,201
Dairy Manager9.9%46,755
All 12 titles
Agribusiness & Corporate Management
Business Development Manager12.2%57,618
Operations Manager11.3%53,367
General Manager10.2%48,172
Area Manager8.8%41,560
All 16 titles
Procurement & Supply Chain
Procurement Manager13.6%64,230
Logistics Manager10.4%49,117
Supply Chain Manager9.1%42,977
Procurement Officer7.6%35,893
All 15 titles
Seed, Fertilizer & Crop Protection
Seed Sales Manager14.7%69,425
Fertilizer Sales Manager14.4%68,008
Fertilizer Distribution Manager12.5%59,035
Technical Sales Agronomist10.5%49,589
All 10 titles
Agricultural Equipment & Machinery
Agricultural Equipment Sales Manager17.4%82,176
Agricultural Machinery Dealer16.4%77,453
Farm Equipment Manager16%75,564
Tractor Dealer15.9%75,092
All 8 titles
Food Processing & Agrifood
Food Processing Manager13.6%64,230
Dairy Processing Manager11.5%54,312
Meat Processing Manager11.3%53,367
Fruit Processing Manager10.5%49,589
All 10 titles
Research & Development
Agricultural Scientist15.3%72,258
Research Scientist13.3%62,813
R&D Manager10.8%51,006
Agricultural Research Manager10.5%49,589
All 11 titles
Quality, Compliance & Sustainability
Quality Control Manager15.3%72,258
Quality Assurance Manager14.3%67,535
Food Safety Officer11.8%55,729
Compliance Manager9.2%43,449
All 10 titles
Sales & Marketing
Sales Manager14.7%69,425
Key Account Manager10.2%48,172
Account Manager9.9%46,755
Marketing Manager9.5%44,866
All 12 titles
Finance & Administration
Administrative Manager19%89,732
HR Manager18.1%85,482
Accounts Manager17.7%83,593
Finance Manager16.7%78,870
All 8 titles
Government & Public Sector
Agriculture Extension Officer16.2%76,509
Agricultural Officer15.9%75,092
Agricultural Inspector12.7%59,979
District Agriculture Officer9.3%43,922
All 10 titles
Cooperatives & Associations
Cooperative Manager23.7%111,929
Farmers Association Secretary16%75,564
Agricultural Society Executive15.2%71,786
Cooperative President12.4%58,562
All 7 titles
Retail & Distribution
Agro Dealer20.1%94,927
Agricultural Retail Manager14.7%69,425
Farm Input Distributor13.5%63,757
Feed Distributor11.6%54,784
All 8 titles
Consulting & Advisory
Agricultural Consultant23.6%111,457
Agribusiness Consultant15.4%72,731
Farm Management Consultant14.3%67,535
Livestock Consultant13.3%62,813
All 8 titles
Digital Agriculture & AgTech
Precision Agriculture Manager14.6%68,952
Farm Data Analyst13.1%61,868
Smart Farming Manager11.9%56,201
Digital Farming Specialist10.9%51,478
All 10 titles
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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