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Consumer panel · Asia-Pacific

Real consumers of India, profiled by Frequent Research.

Know them by age and gender.

  • CapitalNew Delhi
  • CurrencyIndian rupee (INR)
  • LanguagesHindi, English
Explore the panel Get the panel book 4,252,035profiled consumers33profile tables₹Indian rupee
  • GenderMales58.2% · 2,474,684
  • Age30-4941% · 1,743,334
  • Education (highest level completed)Less than secondary / high school49.4% · 2,100,505
  • Occupation / Employment StatusFull-Time Employee29.4% · 1,250,098
  • Marital StatusMarried / Civil Partnership55.1% · 2,342,871
  • Life Stage / GenerationGen Z (born 1997–2012)35.6% · 1,513,724
  • Ethnicity / Population BackgroundIndo-Aryan66% · 2,806,343
  • State / Union Territory DistributionUttar Pradesh15% · 637,805
  • Annual Household Income (gross, INR)Lower-Middle Household Income · ₹270,000 – ₹379,99916.2% · 688,830
  • Annual Personal Income (gross, INR)Low Income · ₹90,000 – ₹149,99916.5% · 701,586
  • Home Category (living arrangement)Own Primary Residence49.6% · 2,109,009
  • Dwelling TypeDetached House36.4% · 1,547,741
  • Parents of Children (age of youngest child)7-12 Years24.6% · 1,046,001
  • AutomotiveMotorcycle / Scooter Owners46.5% · 1,977,196
At a glance

India in 7 numbers

  • 4,252,035profiled consumers in India
  • Gender58.2%Males
  • Age41%30-49
  • Where they live15%Uttar Pradesh
  • Occupation29.4%Full-Time Employee
  • Personal income16.5%Low Income · ₹90,000 – ₹149,999
  • Technology35.6%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 58.2%2,474,684 Males
  • 41.8%1,777,351 Females

Largest group: Males at 58.2%

Age

5 groups
6%255,12213-17 29.8%1,267,10618-29 41%1,743,33430-49 16.2%688,83050-64 7%297,64265+

Largest group: 30-49 at 41%

Education (highest level completed)

9 groups
  • Less than secondary / high school49.4%2,100,505
  • Secondary / high school graduate19.4%824,895
  • Post-secondary vocational / technical training11%467,724
  • Some college / university – no degree6.6%280,634
  • Associate / short-cycle tertiary diploma1.4%59,528
  • Bachelor's degree6.8%289,138
  • Master's degree (MA, MSc, MBA, etc.)4%170,081
  • Professional degree (MD, DDS, LLB, JD, etc.)0.9%38,268
  • Doctorate (PhD, EdD)0.5%21,260

Largest group: Less than secondary / high school at 49.4%

Marital Status

5 groups
  • Married / Civil Partnership55.1%2,342,871
  • Single / Never Married38.9%1,654,042
  • Divorced0.7%29,764
  • Widowed / Separated4.6%195,594
  • Living with Partner (Cohabiting)0.7%29,764

Largest group: Married / Civil Partnership at 55.1%

Life Stage / Generation

5 groups
  • Gen Z (born 1997–2012)35.6%1,513,724
  • Millennials (born 1981–1996)32.3%1,373,407
  • Gen X (born 1965–1980)20.2%858,911
  • Baby Boomers (born 1946–1964)9.8%416,699
  • Silent Generation (born before 1946)2.1%89,293

Largest group: Gen Z (born 1997–2012) at 35.6%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee29.4%1,250,098
  • Self-Employed / Contract / Freelance19.2%816,391
  • Student13.6%578,277
  • Homemaker9.3%395,439
  • Retired8.1%344,415
  • Unemployed5.7%242,366
  • Occasional or Seasonal Work4.8%204,098
  • Part-Time Employee3.6%153,073
Show all 11

Largest group: Full-Time Employee at 29.4%

Annual Household Income (gross, INR)

10 groups
13.7%582,529Very Low Household Income · Below ₹170,000 15.3%650,561Low Household Income · ₹170,000 – ₹269,999 16.2%688,830Lower-Middle Household Income · ₹270,000 – ₹379,999 13.5%574,025Middle Household Income · ₹380,000 – ₹499,999 12.3%523,000Upper-Middle Household Income · ₹500,000 – ₹649,999 11.6%493,236Comfortable Household Income · ₹650,000 – ₹899,999 7.6%323,155Affluent Household Income · ₹900,000 – ₹1,199,999 5.8%246,618High Household Income · ₹1,200,000 – ₹1,799,999 2.7%114,805Very High Household Income · ₹1,800,000 – ₹2,799,999 1.3%55,276Top Household Income Tier · ₹2,800,000 and above

Largest group: Lower-Middle Household Income · ₹270,000 – ₹379,999 at 16.2%

Annual Personal Income (gross, INR)

10 groups
12.3%523,000Very Low Income · Below ₹90,000 16.5%701,586Low Income · ₹90,000 – ₹149,999 13.9%591,033Lower-Middle Income · ₹150,000 – ₹209,999 14.1%599,537Middle Income · ₹210,000 – ₹289,999 11.1%471,976Upper-Middle Income · ₹290,000 – ₹379,999 9.7%412,447Comfortable Income · ₹380,000 – ₹499,999 9.7%412,447Affluent Income · ₹500,000 – ₹699,999 6.7%284,886High Income · ₹700,000 – ₹999,999 4.2%178,585Very High Income · ₹1,000,000 – ₹1,599,999 1.8%76,537Top Income Tier · ₹1,600,000 and above

Largest group: Low Income · ₹90,000 – ₹149,999 at 16.5%

Banking & Financial Services

12 groups
  • Digital Wallet / Mobile Money Users30.5%1,296,871
  • Debit Card Users18.6%790,879
  • Online / Mobile Banking Users13.8%586,781
  • Personal Loan Holders9.7%412,447
  • Life Insurance Policy Holders6.2%263,626
  • Mutual Fund Investors3.7%157,325
  • Credit Card Holders3.4%144,569
  • Stock / Equity Traders3.4%144,569
Show all 12

Largest group: Digital Wallet / Mobile Money Users at 30.5%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence49.6%2,109,009
  • Rent Primary Residence6.9%293,390
  • Live with Family Member(s) in Their Residence38.1%1,620,025
  • Live in Student / University Accommodation2.6%110,553
  • Other Living Arrangement2.8%119,057

Largest group: Own Primary Residence at 49.6%

Dwelling Type

11 groups
  • 36.4%1,547,741Detached House
  • 11.6%493,236Apartment / Flat – with balcony or garden
  • 10.3%437,960Apartment / Flat – no outside space
  • 9.5%403,943Bungalow / Single-Storey House
  • 9%382,683Semi-Detached House
  • 8.6%365,675Terraced / Row House / Townhouse
  • 4.3%182,838Cottage / Farmhouse
  • 3.7%157,325Dormitory / Hostel / Group Quarters
  • 2.3%97,797Other Dwelling Type
  • 2.2%93,545Condominium / Serviced Apartment
  • 2.1%89,293Mobile Home / Caravan

Largest group: Detached House at 36.4%

Parents of Children (age of youngest child)

5 groups
16.6%705,8380-2 Years 17.9%761,1143-6 Years 24.6%1,046,0017-12 Years 20.3%863,16313-17 Years 20.6%875,91918+ Years (adult children)

Largest group: 7-12 Years at 24.6%

Parenting, Family & Household Roles

12 groups
  • Household Head / Main Earner16.8%714,342
  • Primary Grocery Shoppers16%680,326
  • Multi-Generational Households12.5%531,504
  • Household Budget Managers9.8%416,699
  • Dual-Income Households8%340,163
  • Childcare / Nanny Service Users7.7%327,407
  • Children's Education Decision Makers6.8%289,138
  • New Parents (child under 1 year)6.3%267,878
Show all 12

Largest group: Household Head / Main Earner at 16.8%

Household Services & Maintenance

9 groups
  • Residential Cleaning / Domestic Help Users18.4%782,374
  • Household Service Decision Makers17.3%735,602
  • Electrical Repair Service Customers11.9%505,992
  • Plumbing Service Customers11.6%493,236
  • Pest-Control Service Customers11.6%493,236
  • Air-Conditioning / Cooling Service Customers11.5%488,984
  • Home Maintenance & Handyman Service Users9.3%395,439
  • Laundry / Dry-Cleaning Service Users4.8%204,098
Show all 9

Largest group: Residential Cleaning / Domestic Help Users at 18.4%

Where they live

Regions and background across the country.

Ethnicity / Population Background

5 groups
  • Indo-Aryan66%2,806,343
  • Dravidian30%1,275,611
  • Tibeto-Burman (North-East)2%85,041
  • Austroasiatic1%42,520
  • Other ethnic groups / minorities1%42,520

Largest group: Indo-Aryan at 66%

State / Union Territory Distribution

36 groups
  • Uttar Pradesh15%637,805
  • Maharashtra9.9%420,951
  • West Bengal7.2%306,147
  • Bihar6.8%289,138
  • Madhya Pradesh6.1%259,374
  • Tamil Nadu6.1%259,374
  • Rajasthan5.6%238,114
  • Gujarat5.4%229,610
  • Karnataka5.3%225,358
  • Andhra Pradesh4.1%174,333
Show all 36

Largest group: Uttar Pradesh at 15%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 46.5%1,977,196Motorcycle / Scooter Owners
  • 11.5%488,984Commercial Vehicle Owners
  • 10.1%429,456Ride-Hailing & Delivery Drivers
  • 9.1%386,935Vehicle Purchase Intenders (next 12 months)
All 11 groups

Technology & Digital Usage

  • 35.6%1,513,724Android Smartphone Users
  • 13.2%561,269Basic / Feature-Phone Users
  • 11%467,724Online Learning / E-Learning Users
  • 10.8%459,220Heavy Mobile App Users (3+ hours / day)
All 11 groups

Travel

  • 21.8%926,944Pilgrimage & Religious Travellers
  • 19.8%841,903Frequent Domestic Travellers (3+ trips a year)
  • 14.2%603,789Family Vacationers
  • 9.5%403,943Budget / Backpacker Travellers
All 12 groups

Lifestyle & Hobbies

  • 15.6%663,317Gardeners & Home Growers
  • 12.3%523,000Nightlife & Socialising Enthusiasts
  • 12.1%514,496Nature & Outdoor Leisure (camping, picnics)
  • 9.5%403,943Arts, Crafts & Hobby Enthusiasts
All 12 groups

Media & Entertainment

  • 20.5%871,667Free Ad-Supported Video Platform Viewers
  • 12.8%544,260Cinema-Goers
  • 12.7%540,008OTT / Subscription Video Streaming Subscribers
  • 9.6%408,195Music Streaming Users
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 31.5%1,339,391Non-Tobacco / Nicotine Users
  • 27%1,148,049Adult Tobacco Product Users
  • 14%595,285Beer Consumers
  • 11.2%476,228Wine & Spirits Consumers
All 9 groups

Consumer Electronics Ownership & Purchase

  • 19.4%824,895Audio / Headphone Device Owners
  • 18.4%782,374Major Home Appliance Buyers
  • 17.9%761,114Consumer Electronics Purchase Decision Makers
  • 10.7%454,968Smart TV Owners
All 10 groups

Content Creators & Social Media Influence

  • 20.5%871,667Casual Social Media Content Posters
  • 17.3%735,602Short-Form Video Creators
  • 13.6%578,277Long-Form Video Creators
  • 11.9%505,992Photo & Visual Content Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. In-Store Shoppers17.1%727,0982
  2. Value & Discount Seekers22.5%956,7081
  3. Online Shoppers11.4%484,7323
  • Value & Discount Seekers22.5%956,708
  • In-Store Shoppers17.1%727,098
  • Online Shoppers11.4%484,732
  • Fashion & Apparel Shoppers9.1%386,935
  • Home & Furnishing Shoppers8.2%348,667
  • Brand-Loyal Shoppers7%297,642
  • Impulse Buyers5.8%246,618
  • Omnichannel Shoppers5.1%216,854
  • Social Commerce / Live-Shopping Buyers4.5%191,342
  • Cross-Border Online Shoppers3.8%161,577
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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