• 52.6%289,860 Males
• 47.4%261,205 Females

Largest group: Males at 52.6%

Largest group: 30-49 at 41.3%

• Less than secondary / high school43.1%237,509
• Secondary / high school graduate22%121,234
• Post-secondary vocational / technical training14.9%82,109
• Some college / university – no degree7.2%39,677
• Associate / short-cycle tertiary diploma1.3%7,164
• Bachelor's degree6.8%37,472
• Master's degree (MA, MSc, MBA, etc.)3.5%19,287
• Professional degree (MD, DDS, LLB, JD, etc.)0.7%3,857
• Doctorate (PhD, EdD)0.5%2,755

Largest group: Less than secondary / high school at 43.1%

• Married / Civil Partnership59%325,128
• Single / Never Married34%187,362
• Divorced2.2%12,123
• Widowed / Separated4.2%23,145
• Living with Partner (Cohabiting)0.6%3,306

Largest group: Married / Civil Partnership at 59%

• Millennials (born 1981–1996)33.1%182,403
• Gen Z (born 1997–2012)29.8%164,217
• Gen X (born 1965–1980)24.1%132,807
• Baby Boomers (born 1946–1964)10.9%60,066
• Silent Generation (born before 1946)2.1%11,572

Largest group: Millennials (born 1981–1996) at 33.1%

• Full-Time Employee33.9%186,811
• Self-Employed / Contract / Freelance16.4%90,375
• Student13.3%73,292
• Retired7.8%42,983
• Homemaker7%38,575
• Part-Time Employee6.2%34,166
• Occasional or Seasonal Work4.8%26,451
• Unemployed4.2%23,145

Largest group: Full-Time Employee at 33.9%

Largest group: Middle Household Income · Rp 65,000,000 – Rp 89,999,999 at 18.9%

Largest group: Lower-Middle Income · Rp 27,000,000 – Rp 37,999,999 at 16.6%

• Digital Wallet / Mobile Money Users27.6%152,094
• Debit Card Users18.1%99,743
• Online / Mobile Banking Users12.2%67,230
• Personal Loan Holders10.9%60,066
• Life Insurance Policy Holders6.5%35,819
• Stock / Equity Traders4.2%23,145
• Home Loan / Mortgage Holders4.2%23,145
• Mutual Fund Investors3.8%20,940

Largest group: Digital Wallet / Mobile Money Users at 27.6%

• Own Primary Residence51.8%285,452
• Rent Primary Residence7.7%42,432
• Live with Family Member(s) in Their Residence34.5%190,117
• Live in Student / University Accommodation2.7%14,879
• Other Living Arrangement3.3%18,185

Largest group: Own Primary Residence at 51.8%

• 41.5%228,692Detached House
• 14.2%78,251Bungalow / Single-Storey House
• 11.6%63,924Semi-Detached House
• 9.6%52,902Terraced / Row House / Townhouse
• 5.5%30,309Dormitory / Hostel / Group Quarters
• 5.3%29,206Cottage / Farmhouse
• 3.1%17,083Mobile Home / Caravan
• 2.9%15,981Apartment / Flat – no outside space
• 2.8%15,430Apartment / Flat – with balcony or garden
• 2.1%11,572Other Dwelling Type
• 1.4%7,715Condominium / Serviced Apartment

Largest group: Detached House at 41.5%

Largest group: 7-12 Years at 24%

• Primary Grocery Shoppers14.6%80,455
• Household Head / Main Earner13%71,638
• Household Budget Managers12.4%68,332
• Multi-Generational Households11.4%62,821
• Dual-Income Households11.2%61,719
• Children's Education Decision Makers8%44,085
• New Parents (child under 1 year)7.4%40,779
• Childcare / Nanny Service Users6.4%35,268

Largest group: Primary Grocery Shoppers at 14.6%

• Residential Cleaning / Domestic Help Users18.9%104,151
• Household Service Decision Makers14.5%79,904
• Plumbing Service Customers13.2%72,741
• Air-Conditioning / Cooling Service Customers13.2%72,741
• Pest-Control Service Customers11.8%65,026
• Electrical Repair Service Customers11.2%61,719
• Home Maintenance & Handyman Service Users9.4%51,800
• Landlords & Property Managers4.5%24,798

Largest group: Residential Cleaning / Domestic Help Users at 18.9%

• Javanese38%209,405
• Other ethnic groups / minorities24.5%135,011
• Sundanese14%77,149
• Batak4%22,043
• Malay4%22,043
• Minangkabau3.5%19,287
• Chinese-Indonesian3.5%19,287
• Madurese3%16,532

Largest group: Javanese at 38%

• West Java17.3%95,334
• East Java14.6%80,455
• Central Java12.9%71,087
• North Sumatra5.4%29,758
• DKI Jakarta4.8%26,451
• Banten4.5%24,798
• South Sulawesi3.5%19,287
• Lampung3.1%17,083
• South Sumatra3.1%17,083
• Riau2.4%13,226

Largest group: West Java at 17.3%

Automotive

• 41.4%228,141Motorcycle / Scooter Owners
• 14.6%80,455Mass-Market Car Owners
• 8.2%45,187Commercial Vehicle Owners
• 7.2%39,677Vehicle Service & Repair Decision Makers

Technology & Digital Usage

• 30.6%168,626Android Smartphone Users
• 12.3%67,781Online Learning / E-Learning Users
• 11.3%62,270Basic / Feature-Phone Users
• 11.3%62,270Heavy Mobile App Users (3+ hours / day)

Travel

• 17.6%96,987Frequent Domestic Travellers (3+ trips a year)
• 16.8%92,579Family Vacationers
• 14.5%79,904Pilgrimage & Religious Travellers
• 10.2%56,209Budget / Backpacker Travellers

Lifestyle & Hobbies

• 22.4%123,439Gardeners & Home Growers
• 10.4%57,311Nature & Outdoor Leisure (camping, picnics)
• 9.2%50,698Nightlife & Socialising Enthusiasts
• 8.8%48,494DIY & Home Improvement Enthusiasts

Media & Entertainment

• 20%110,213Free Ad-Supported Video Platform Viewers
• 14%77,149OTT / Subscription Video Streaming Subscribers
• 12.5%68,883Music Streaming Users
• 10.4%57,311Radio Listeners (FM / Digital)

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

• 41.3%227,590Adult Tobacco Product Users
• 26.7%147,134Non-Tobacco / Nicotine Users
• 13%71,638Former Tobacco / Nicotine Users
• 9.1%50,147Adult Vaping / E-Cigarette Users

Consumer Electronics Ownership & Purchase

• 18%99,192Consumer Electronics Purchase Decision Makers
• 16.3%89,824Audio / Headphone Device Owners
• 15.7%86,517Major Home Appliance Buyers
• 11.5%63,372Smart TV Owners

Content Creators & Social Media Influence

• 19.3%106,356Casual Social Media Content Posters
• 13.7%75,496Short-Form Video Creators
• 12.8%70,536Long-Form Video Creators
• 12.3%67,781Livestreamers