• 47.4%164,370 Males
• 52.6%182,402 Females

Largest group: Females at 52.6%

Largest group: 30-49 at 41.8%

• Less than secondary / high school32.1%111,314
• Secondary / high school graduate25.3%87,733
• Post-secondary vocational / technical training13.9%48,201
• Some college / university – no degree8.5%29,476
• Associate / short-cycle tertiary diploma1.8%6,242
• Bachelor's degree10.8%37,451
• Master's degree (MA, MSc, MBA, etc.)5.7%19,766
• Professional degree (MD, DDS, LLB, JD, etc.)1.2%4,161
• Doctorate (PhD, EdD)0.7%2,427

Largest group: Less than secondary / high school at 32.1%

• Married / Civil Partnership43.4%150,499
• Single / Never Married43%149,112
• Divorced0.7%2,427
• Widowed / Separated4.5%15,605
• Living with Partner (Cohabiting)8.4%29,129

Largest group: Married / Civil Partnership at 43.4%

• Millennials (born 1981–1996)36.5%126,572
• Gen Z (born 1997–2012)32%110,967
• Gen X (born 1965–1980)20.7%71,782
• Baby Boomers (born 1946–1964)8.9%30,863
• Silent Generation (born before 1946)1.9%6,589

Largest group: Millennials (born 1981–1996) at 36.5%

• Full-Time Employee34.4%119,290
• Self-Employed / Contract / Freelance16%55,484
• Student13.6%47,161
• Retired8%27,742
• Homemaker7.3%25,314
• Part-Time Employee6.8%23,580
• Occasional or Seasonal Work4.4%15,258
• Unemployed3.4%11,790

Largest group: Full-Time Employee at 34.4%

Largest group: Lower-Middle Household Income · ₱190,000 – ₱269,999 at 18%

Largest group: Low Income · ₱65,000 – ₱109,999 at 17.2%

• Digital Wallet / Mobile Money Users24.2%83,919
• Debit Card Users16.6%57,564
• Online / Mobile Banking Users12.5%43,347
• Personal Loan Holders11%38,145
• Life Insurance Policy Holders7.7%26,701
• Cryptocurrency Users5.8%20,113
• Credit Card Holders5.2%18,032
• Mutual Fund Investors4.1%14,218

Largest group: Digital Wallet / Mobile Money Users at 24.2%

• Own Primary Residence32.9%114,088
• Rent Primary Residence20.7%71,782
• Live with Family Member(s) in Their Residence39.6%137,322
• Live in Student / University Accommodation3.6%12,484
• Other Living Arrangement3.2%11,097

Largest group: Live with Family Member(s) in Their Residence at 39.6%

• 40.2%139,402Detached House
• 13.3%46,121Bungalow / Single-Storey House
• 11.1%38,492Terraced / Row House / Townhouse
• 10%34,677Semi-Detached House
• 5.6%19,419Apartment / Flat – with balcony or garden
• 5.1%17,685Apartment / Flat – no outside space
• 4.1%14,218Cottage / Farmhouse
• 4.1%14,218Dormitory / Hostel / Group Quarters
• 2.7%9,363Other Dwelling Type
• 2.4%8,323Mobile Home / Caravan
• 1.4%4,855Condominium / Serviced Apartment

Largest group: Detached House at 40.2%

Largest group: 7-12 Years at 24.7%

• Household Head / Main Earner16.5%57,217
• Primary Grocery Shoppers14.8%51,322
• Household Budget Managers12.5%43,347
• Multi-Generational Households12.3%42,653
• Dual-Income Households10.3%35,718
• Children's Education Decision Makers8.5%29,476
• New Parents (child under 1 year)5.6%19,419
• Childcare / Nanny Service Users5%17,339

Largest group: Household Head / Main Earner at 16.5%

• Residential Cleaning / Domestic Help Users18.9%65,540
• Household Service Decision Makers17.4%60,338
• Air-Conditioning / Cooling Service Customers17.3%59,992
• Plumbing Service Customers11.6%40,226
• Electrical Repair Service Customers11.6%40,226
• Pest-Control Service Customers9.2%31,903
• Home Maintenance & Handyman Service Users7.1%24,621
• Laundry / Dry-Cleaning Service Users3.9%13,524

Largest group: Residential Cleaning / Domestic Help Users at 18.9%

• Tagalog27%93,628
• Other ethnic groups / minorities22%76,290
• Bisaya / Visayan11%38,145
• Cebuano10%34,677
• Ilocano9%31,209
• Hiligaynon8%27,742
• Bikol6%20,806
• Waray4%13,871
• Kapampangan3%10,403

Largest group: Tagalog at 27%

• CALABARZON (Region IV-A)15.1%52,363
• National Capital Region (NCR)14.6%50,629
• Central Luzon (Region III)11.2%38,838
• Central Visayas (Region VII)7.6%26,355
• Western Visayas (Region VI)7.1%24,621
• Bicol (Region V)4.8%16,645
• Ilocos (Region I)4.8%16,645
• Davao (Region XI)4.8%16,645
• Northern Mindanao (Region X)4.6%15,952
• SOCCSKSARGEN (Region XII)4.4%15,258

Largest group: CALABARZON (Region IV-A) at 15.1%

Automotive

• 39.6%137,322Motorcycle / Scooter Owners
• 15.7%54,443Commercial Vehicle Owners
• 8.5%29,476Ride-Hailing & Delivery Drivers
• 8.2%28,435Vehicle Purchase Intenders (next 12 months)

Technology & Digital Usage

• 31.2%108,193Android Smartphone Users
• 14.5%50,282Basic / Feature-Phone Users
• 10.9%37,798Heavy Mobile App Users (3+ hours / day)
• 10.5%36,411Online Learning / E-Learning Users

Travel

• 23.4%81,145Frequent Domestic Travellers (3+ trips a year)
• 17.7%61,379Family Vacationers
• 13.2%45,774Budget / Backpacker Travellers
• 9.4%32,597Solo Travellers

Lifestyle & Hobbies

• 15.3%53,056Gardeners & Home Growers
• 13.9%48,201Nature & Outdoor Leisure (camping, picnics)
• 10.9%37,798Nightlife & Socialising Enthusiasts
• 10.3%35,718Arts, Crafts & Hobby Enthusiasts

Media & Entertainment

• 20.1%69,701Free Ad-Supported Video Platform Viewers
• 11.6%40,226OTT / Subscription Video Streaming Subscribers
• 11.4%39,532Music Streaming Users
• 9.9%34,330Radio Listeners (FM / Digital)

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

• 36.5%126,572Non-Tobacco / Nicotine Users
• 15.3%53,056Adult Tobacco Product Users
• 15.3%53,056Beer Consumers
• 10.6%36,758Wine & Spirits Consumers

Consumer Electronics Ownership & Purchase

• 20.6%71,435Consumer Electronics Purchase Decision Makers
• 19%65,887Audio / Headphone Device Owners
• 13.4%46,467Major Home Appliance Buyers
• 11.6%40,226Smart TV Owners

Content Creators & Social Media Influence

• 22.1%76,637Casual Social Media Content Posters
• 15.9%55,137Short-Form Video Creators
• 12.9%44,734Photo & Visual Content Creators
• 12.7%44,040Livestreamers