Gender
2 groups- 49.2%495,790 Males
- 50.8%511,511 Females
Largest group: Females at 50.8%
North America
From Toronto to Mexico City.
- 1,007,301profiled consumers
- 4countries
- 29combined profiles
- United Stateslargest market
4 countries, ranked by panel size.
Every bar opens that country's page and its own panel book.
Total: 1,007,301 profiled consumers
The North America consumer panel, profile by profile.
Whole numbers are added up across the countries that share the same profile; percentages are of their combined panel.
Demographics 6 Home & family 3 Consumer interests, ownership & behaviour 20Age
5 groupsLargest group: 30-49 at 39.9%
Education (highest level completed)
9 groups- Less than secondary / high school15.2%153,225
- Secondary / high school graduate20.8%209,216
- Post-secondary vocational / technical training11.3%114,212
- Some college / university – no degree9.1%91,910
- Associate / short-cycle tertiary diploma7%70,287
- Bachelor's degree22.1%222,595
- Master's degree (MA, MSc, MBA, etc.)10.9%109,476
- Professional degree (MD, DDS, LLB, JD, etc.)2.4%23,698
- Doctorate (PhD, EdD)1.3%12,684
Largest group: Bachelor's degree at 22.1%
Occupation / Employment Status
11 groups- Full-Time Employee38.9%391,527
- Retired13.6%136,625
- Student11.9%119,553
- Homemaker7.2%72,582
- Self-Employed / Contract / Freelance7.1%71,177
- Part-Time Employee6.3%63,177
- Unemployed4%40,158
- Disabled / Not Able to Work3.4%34,165
Largest group: Full-Time Employee at 38.9%
Marital Status
5 groups- Married / Civil Partnership45.7%459,986
- Single / Never Married32.2%324,780
- Divorced9.2%92,690
- Widowed / Separated5.5%55,331
- Living with Partner (Cohabiting)7.4%74,514
Largest group: Married / Civil Partnership at 45.7%
Life Stage / Generation
5 groups- Millennials (born 1981–1996)31.5%317,698
- Gen Z (born 1997–2012)28.1%283,394
- Gen X (born 1965–1980)23.9%241,100
- Baby Boomers (born 1946–1964)13.3%133,960
- Silent Generation (born before 1946)3.1%31,149
Largest group: Millennials (born 1981–1996) at 31.5%
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
Get the North America consumer panel book
4 countries in one PDF: the combined profile with percentages and whole numbers, the market ranking, and a page for every country in its own flag colours. Fill in your details below and it opens in your browser. The form is asked for every download.