Skip to content
Let's Talk
Consumer panel · Region

Europe

From Lisbon to Helsinki, Dublin to Athens.

  • 13,349,765profiled consumers
  • 20countries
  • 29combined profiles
  • Russialargest market
Download the region book Market by market
Market by market

20 countries, ranked by panel size.

Every bar opens that country's page and its own panel book.

  1. 1Russia2,894,25221.7%
  2. 2Germany1,667,35712.5%
  3. 3United Kingdom1,350,26010.1%
  4. 4France1,292,5799.7%
  5. 5Italy1,180,6918.8%
  6. 6Spain951,1607.1%
  7. 7Poland798,2926.0%
  8. 8Ukraine791,4615.9%
  9. 9Romania393,4662.9%
  10. 10Netherlands351,2992.6%
  11. 11Belgium233,1291.7%
  12. 12Sweden211,0091.6%
  13. 13Czech Republic209,8771.6%
  14. 14Portugal205,4091.5%
  15. 15Austria182,2611.4%
  16. 16Switzerland174,8301.3%
  17. 17Bulgaria135,6021.0%
  18. 18Denmark117,6560.9%
  19. 19Norway108,7010.8%
  20. 20Ireland100,4740.8%

Total: 13,349,765 profiled consumers

Combined profile

The Europe consumer panel, profile by profile.

Whole numbers are added up across the countries that share the same profile; percentages are of their combined panel.

Demographics 6 Home & family 3 Consumer interests, ownership & behaviour 20

Gender

2 groups
  • 48.3%6,446,158 Males
  • 51.7%6,903,607 Females

Largest group: Females at 51.7%

Base: 13,349,765 profiled consumers in 20 countries

Age

5 groups
3.8%511,98013-17 20.9%2,796,19118-29 41.5%5,536,91330-49 22.3%2,980,23150-64 11.4%1,524,44865+

Largest group: 30-49 at 41.5%

Base: 13,349,765 profiled consumers in 20 countries

Education (highest level completed)

9 groups
  • Less than secondary / high school14.4%1,924,556
  • Secondary / high school graduate23.4%3,124,588
  • Post-secondary vocational / technical training13.1%1,746,421
  • Some college / university – no degree9%1,205,886
  • Associate / short-cycle tertiary diploma3.7%494,918
  • Bachelor's degree21.5%2,869,665
  • Master's degree (MA, MSc, MBA, etc.)11.3%1,505,165
  • Professional degree (MD, DDS, LLB, JD, etc.)2.4%318,233
  • Doctorate (PhD, EdD)1.2%160,332

Largest group: Secondary / high school graduate at 23.4%

Base: 13,349,765 profiled consumers in 20 countries

Occupation / Employment Status

11 groups
  • Full-Time Employee40%5,337,837
  • Retired14.3%1,911,701
  • Student10.4%1,385,534
  • Homemaker7.7%1,031,390
  • Self-Employed / Contract / Freelance6.8%908,399
  • Part-Time Employee6.1%810,050
  • Unemployed5.1%682,290
  • Disabled / Not Able to Work3.2%426,767
Show all 11

Largest group: Full-Time Employee at 40%

Base: 13,349,765 profiled consumers in 20 countries

Marital Status

5 groups
  • Married / Civil Partnership43.2%5,767,568
  • Single / Never Married30.9%4,125,291
  • Divorced8.9%1,182,260
  • Widowed / Separated6.4%858,738
  • Living with Partner (Cohabiting)10.6%1,415,907

Largest group: Married / Civil Partnership at 43.2%

Base: 13,349,765 profiled consumers in 20 countries

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)34.5%4,601,883
  • Gen X (born 1965–1980)25.4%3,388,495
  • Gen Z (born 1997–2012)23%3,073,554
  • Baby Boomers (born 1946–1964)14%1,865,529
  • Silent Generation (born before 1946)3.1%420,300

Largest group: Millennials (born 1981–1996) at 34.5%

Base: 13,349,765 profiled consumers in 20 countries

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

Region book · PDF

Get the Europe consumer panel book

20 countries in one PDF: the combined profile with percentages and whole numbers, the market ranking, and a page for every country in its own flag colours. Fill in your details below and it opens in your browser. The form is asked for every download.

Asia-Pacific Middle East & Africa North America South America Entire panel