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Consumer panel · Region

Middle East & Africa

From Riyadh to Cape Town, Cairo to Lagos.

  • 1,222,383profiled consumers
  • 11countries
  • 29combined profiles
  • Nigerialargest market
Download the region book Market by market
Market by market

11 countries, ranked by panel size.

Every bar opens that country's page and its own panel book.

  1. 1Nigeria437,26835.8%
  2. 2Iran177,12214.5%
  3. 3Egypt166,53113.6%
  4. 4South Africa119,8059.8%
  5. 5Kenya108,0928.8%
  6. 6Algeria89,8327.3%
  7. 7Saudi Arabia72,8376.0%
  8. 8United Arab Emirates18,8851.5%
  9. 9Israel18,0811.5%
  10. 10Kuwait8,5390.7%
  11. 11Qatar5,3910.4%

Total: 1,222,383 profiled consumers

Combined profile

The Middle East & Africa consumer panel, profile by profile.

Whole numbers are added up across the countries that share the same profile; percentages are of their combined panel.

Demographics 6 Home & family 3 Consumer interests, ownership & behaviour 20

Gender

2 groups
  • 54.9%670,690 Males
  • 45.1%551,693 Females

Largest group: Males at 54.9%

Base: 1,222,383 profiled consumers in 11 countries

Age

5 groups
6.6%81,19313-17 30.8%376,08918-29 42.5%519,18530-49 14.7%179,49650-64 5.4%66,42165+

Largest group: 30-49 at 42.5%

Base: 1,222,383 profiled consumers in 11 countries

Education (highest level completed)

9 groups
  • Less than secondary / high school38.6%471,703
  • Secondary / high school graduate22.9%279,429
  • Post-secondary vocational / technical training12.2%149,346
  • Some college / university – no degree7.8%95,836
  • Associate / short-cycle tertiary diploma1.8%22,100
  • Bachelor's degree9.6%116,907
  • Master's degree (MA, MSc, MBA, etc.)5.3%64,697
  • Professional degree (MD, DDS, LLB, JD, etc.)1.2%14,429
  • Doctorate (PhD, EdD)0.6%7,934

Largest group: Less than secondary / high school at 38.6%

Base: 1,222,383 profiled consumers in 11 countries

Occupation / Employment Status

11 groups
  • Full-Time Employee25.7%314,109
  • Self-Employed / Contract / Freelance14.8%180,896
  • Student14.2%173,619
  • Unemployed13.5%165,225
  • Homemaker9.9%121,496
  • Retired6.8%82,822
  • Occasional or Seasonal Work4.2%51,102
  • Stay-at-Home Parent (full-time childcare)4.1%49,978
Show all 11

Largest group: Full-Time Employee at 25.7%

Base: 1,222,383 profiled consumers in 11 countries

Marital Status

5 groups
  • Married / Civil Partnership44.2%540,900
  • Single / Never Married47.9%585,303
  • Divorced2.1%25,749
  • Widowed / Separated3.7%44,864
  • Living with Partner (Cohabiting)2.1%25,570

Largest group: Single / Never Married at 47.9%

Base: 1,222,383 profiled consumers in 11 countries

Life Stage / Generation

5 groups
  • Gen Z (born 1997–2012)35.9%438,558
  • Millennials (born 1981–1996)34.4%420,503
  • Gen X (born 1965–1980)20.1%245,506
  • Baby Boomers (born 1946–1964)7.9%96,274
  • Silent Generation (born before 1946)1.8%21,539

Largest group: Gen Z (born 1997–2012) at 35.9%

Base: 1,222,383 profiled consumers in 11 countries

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

Region book · PDF

Get the Middle East & Africa consumer panel book

11 countries in one PDF: the combined profile with percentages and whole numbers, the market ranking, and a page for every country in its own flag colours. Fill in your details below and it opens in your browser. The form is asked for every download.

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