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Agriculture & natural resources

Agricultureresearch, results and real stories.

Agriculture supports a large share of rural livelihoods, and its buying decisions are made close to the soil: at the village dealer, the cooperative and the neighbouring lead farmer. Seasonality, weather and credit shape almost every choice a farmer makes.

See the case studies Download all as one PDF
  • 10case studies
  • 5markets
  • 4teams involved

What is shaping the industry

  1. 01Purchase decisions cluster in short pre-sowing windows
  2. 02Trusted dealers and lead farmers carry more weight than advertising
  3. 03Digital payments, agri-fintech and crop insurance are changing how farmers buy

Who we research

Farmers and growersAgri-input dealersCooperatives and FPOsAgronomists and extension workersAgri-fintech users

Questions we answer

  1. Q1Why do farmers switch seed or input brands?
  2. Q2Which channels reach farmers before sowing?
  3. Q3How do credit and insurance shape adoption?
  4. Q4What do dealers recommend, and why?
Australia1 case studies India8 case studies Indonesia1 case studies Malaysia1 case studies New Zealand1 case studies Markets in these case studies
  • India8
  • Malaysia1
  • Indonesia1
  • New Zealand1
  • Australia1
Case studies

Agriculture case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchWhy farmers switched seed brands, and what it took to win them backA national seed company 7 weeks
  2. 02case ResearchMeasuring what farmers really understand about crop insuranceA state agriculture department 10 weeks
  3. 03case ResearchSizing the market for drone spraying services before a national launchAn agri-tech start-up expanding into South-East Asia 6 weeks
  4. 04case ResearchHelping farmer producer organisations understand why members stay or leaveA development foundation 8 weeks
  5. 05case TechnologyBuilding a rural brand tracker for a fertiliser companyA fertiliser manufacturer Ongoing quarterly programme
  6. 06case TechnologyReplacing paper order books with a dealer ordering appAn agri-input distributor 4 months
  7. 07case ResearchUnderstanding who really buys organic produce in New Zealand and Australian citiesA New Zealand organic growers’ cooperative 5 weeks
  8. 08case FinanceGiving an agri-lending company a monthly view of its portfolioA rural NBFC focused on farm loans 10 weeks
  9. 09case DigitalReaching farmers online with useful crop advice, not just advertsA crop protection company 9 months
  10. 10case ResearchListening to dairy farmers before redesigning milk collectionA dairy cooperative 6 weeks

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