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Agriculture & natural resources

Fishingresearch, results and real stories.

Fishing connects coastal communities, processors and exporters in a supply chain where freshness, ice and timing decide value. Livelihoods depend on seasons, regulation and access to cold chain.

See the case studies Download all as one PDF
  • 10case studies
  • 14markets
  • 3teams involved

What is shaping the industry

  1. 01Seasonal fishing bans and weather drive income cycles
  2. 02Cold chain and processing determine export quality
  3. 03Welfare schemes and cooperatives support fisher families

Who we research

Fishers and boat ownersFish traders and auctioneersProcessors and exportersSeafood consumersCooperatives and scheme officials

Questions we answer

  1. Q1How do fishers manage income through the season?
  2. Q2Where is value lost between catch and market?
  3. Q3How aware are fishers of welfare schemes?
  4. Q4What do consumers expect from packaged seafood?
Hong Kong1 case studies India7 case studies Indonesia1 case studies Japan2 case studies Malaysia2 case studies France1 case studies Germany1 case studies Italy1 case studies Spain1 case studies Saudi Arabia1 case studies United Arab Emirates1 case studies Canada1 case studies United States1 case studies Morocco1 case studies Markets in these case studies
  • India7
  • Japan2
  • Malaysia2
  • Spain1
  • Italy1
  • France1
  • Germany1
  • United Arab Emirates1
  • Saudi Arabia1
  • Hong Kong1
  • Indonesia1
  • Morocco1
  • Canada1
  • United States1
Case studies

Fishing case studies.

All teams 10 Market Research 8 Digital Marketing 1 IT & Development 1
  1. 01case ResearchA livelihood baseline for coastal fishing communitiesAn international development agency 11 weeks
  2. 02case ResearchWhat international buyers expect from Indian seafood exportersA seafood exporters’ group 8 weeks
  3. 03case ResearchMapping cold-chain gaps from landing centre to marketA state fisheries department 7 weeks
  4. 04case ResearchWhy urban families buy, or avoid, packaged fishA packaged seafood brand in Asia 6 weeks
  5. 05case ResearchUnderstanding feed choices among shrimp and fish farmersAn aquaculture feed manufacturer 6 weeks
  6. 06case ResearchEvaluating a boat modernisation scheme five years onA central government programme 12 weeks
  7. 07case ResearchA hygiene and pricing audit of urban fish marketsA city municipality 5 weeks
  8. 08case DigitalGrowing direct online orders for a fresh seafood brandA fresh seafood delivery start-up in North America 6 months
  9. 09case ResearchHearing from women fish vendors about credit and market accessA microfinance foundation 7 weeks
  10. 10case TechnologyDigitising auctions and payments for a fisheries cooperativeA regional fisheries cooperative 5 months

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