Gender
2 groups- 55.5%19,406 Males
- 44.5%15,560 Females
Largest group: Males at 55.5%
Business decision makers of Switzerland, profiled by Frequent Research.
Know them by company size.
- CapitalBern
- CurrencySwiss franc (CHF)
- LanguagesGerman, French, Italian, Romansh
- GenderMales55.5% · 19,406
- Company Size (No. of Employees)1 - 9 Employees30.6% · 10,700
- Company Annual Revenue (CHF)CHF 90,000 – CHF 440,00025.1% · 8,776
- Canton DistributionZurich19.9% · 6,958
- Industry DistributionAgriculture Industry51.8% · 18,112
- Department DistributionProduction Department7.1% · 2,483
- Farm Owners & ManagementFarm Owner17.7% · 6,189
- Crop ProductionFarm Supervisor15.2% · 5,315
- Livestock & Animal ProductionLivestock Manager13.1% · 4,581
- Agribusiness & Corporate ManagementGeneral Manager11.4% · 3,986
- Procurement & Supply ChainProcurement Manager10.7% · 3,741
- Seed, Fertilizer & Crop ProtectionFertilizer Sales Manager14.9% · 5,210
- Agricultural Equipment & MachineryAgricultural Machinery Dealer18.3% · 6,399
- Food Processing & AgrifoodFood Processing Manager14.7% · 5,140
Switzerland in 5 numbers
- 34,966profiled professionals in Switzerland
- Gender55.5%Males
- Company size30.6%1 - 9 Employees
- Company revenue25.1%CHF 90,000 – CHF 440,000
- Industry distribution51.8%Agriculture Industry
Who they are and where they work
Gender, company size, company revenue and region of the professionals on this panel.
Company Size (No. of Employees)
8 groupsLargest group: 1 - 9 Employees at 30.6%
Company Annual Revenue (CHF)
6 groupsLargest group: CHF 90,000 – CHF 440,000 at 25.1%
Canton Distribution
26 groups- Zurich19.9%6,958
- Bern12.1%4,231
- Vaud10.2%3,567
- Aargau7.3%2,553
- Geneva6.8%2,378
- St. Gallen5.5%1,923
- Lucerne4.5%1,573
- Valais3.9%1,364
Largest group: Zurich at 19.9%
Sector by sector
4 sector sections, each with its industry mix, departments and job titles.
Industry Distribution
5 groups- Agriculture Industry51.8%18,112
- Horticulture Industry23.8%8,322
- Wood Industry15.1%5,280
- Fishing Industry3.9%1,364
- Tobacco Industry5.4%1,888
Largest group: Agriculture Industry at 51.8%
Department Distribution
33 groups- Production Department7.1%2,483
- Supply / Cold Chain & Logistics6%2,098
- Sales & Business Development Department5.9%2,063
- Mid-Level Management5%1,748
- Strategic & Top Management4.2%1,469
- Procurement Department4.2%1,469
- Accounts Department3.9%1,364
- Quality & Inspection Department3.9%1,364
Largest group: Production Department at 7.1%
Job titles in agriculture industry audience
Farm Owners & Management
- Farm Owner17.7%6,189
- Farm Manager13.5%4,720
- Commercial Farmer8.9%3,112
- Contract Farmer6.4%2,238
Crop Production
- Farm Supervisor15.2%5,315
- Crop Producer12.3%4,301
- Agronomist12.2%4,266
- Crop Manager9%3,147
Livestock & Animal Production
- Livestock Manager13.1%4,581
- Poultry Manager13%4,546
- Cattle Farm Manager12.2%4,266
- Dairy Manager12%4,196
Agribusiness & Corporate Management
- General Manager11.4%3,986
- Commercial Manager10.2%3,567
- Business Development Manager10%3,497
- Operations Manager9.6%3,357
Procurement & Supply Chain
- Procurement Manager10.7%3,741
- Logistics Manager10.7%3,741
- Supply Chain Manager9.2%3,217
- Warehouse Manager8.3%2,902
Seed, Fertilizer & Crop Protection
- Fertilizer Sales Manager14.9%5,210
- Crop Protection Manager13.5%4,720
- Technical Sales Agronomist12.3%4,301
- Fertilizer Distribution Manager11.2%3,916
Agricultural Equipment & Machinery
- Agricultural Machinery Dealer18.3%6,399
- Agricultural Equipment Sales Manager15.3%5,350
- Equipment Service Manager14.6%5,105
- Tractor Dealer14.3%5,000
Food Processing & Agrifood
- Food Processing Manager14.7%5,140
- Processing Plant Manager14%4,895
- Meat Processing Manager9.9%3,462
- Fruit Processing Manager9.5%3,322
Research & Development
- Agricultural Scientist14.3%5,000
- Research Scientist11.4%3,986
- Agricultural Research Manager11.4%3,986
- R&D Manager10.5%3,671
Quality, Compliance & Sustainability
- Quality Control Manager14.8%5,175
- Quality Assurance Manager14.8%5,175
- Food Safety Officer11.9%4,161
- Compliance Manager11.8%4,126
Sales & Marketing
- Sales Manager16.7%5,839
- Regional Sales Manager11.3%3,951
- Account Manager10.2%3,567
- Marketing Manager9.5%3,322
Finance & Administration
- Finance Manager20.3%7,098
- Accounts Manager18.6%6,504
- Administrative Manager17.4%6,084
- HR Manager16.1%5,630
Government & Public Sector
- Agricultural Officer17.2%6,014
- Agriculture Extension Officer14.1%4,930
- District Agriculture Officer12.6%4,406
- Agricultural Inspector9.8%3,427
Cooperatives & Associations
- Cooperative Manager23.3%8,147
- Cooperative President16.2%5,664
- Commodity Board Member12.8%4,476
- Farmers Association Secretary12.7%4,441
Retail & Distribution
- Agro Dealer20.8%7,273
- Fertilizer Distributor15.7%5,490
- Agricultural Retail Manager15%5,245
- Farm Input Distributor12.3%4,301
Consulting & Advisory
- Agricultural Consultant23%8,042
- Agribusiness Consultant17.5%6,119
- Farm Management Consultant13.3%4,650
- Livestock Consultant11.8%4,126
Digital Agriculture & AgTech
- Precision Agriculture Manager13.3%4,650
- Farm Data Analyst13.1%4,581
- Digital Farming Specialist12%4,196
- Drone Operations Manager11.3%3,951
Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.
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