• 56.3%93,757 Males
• 43.7%72,774 Females

Largest group: Males at 56.3%

Largest group: 30-49 at 42.7%

• Less than secondary / high school34.4%57,287
• Secondary / high school graduate23.5%39,135
• Post-secondary vocational / technical training13.8%22,981
• Some college / university – no degree8.4%13,989
• Associate / short-cycle tertiary diploma2.1%3,497
• Bachelor's degree10.2%16,986
• Master's degree (MA, MSc, MBA, etc.)5.7%9,492
• Professional degree (MD, DDS, LLB, JD, etc.)1.2%1,998
• Doctorate (PhD, EdD)0.7%1,166

Largest group: Less than secondary / high school at 34.4%

• Married / Civil Partnership51.2%85,264
• Single / Never Married42.5%70,776
• Divorced2.4%3,997
• Widowed / Separated3.3%5,496
• Living with Partner (Cohabiting)0.6%999

Largest group: Married / Civil Partnership at 51.2%

• Gen Z (born 1997–2012)35%58,286
• Millennials (born 1981–1996)35%58,286
• Gen X (born 1965–1980)20.6%34,305
• Baby Boomers (born 1946–1964)7.6%12,656
• Silent Generation (born before 1946)1.8%2,998

Largest group: Gen Z (born 1997–2012) at 35%

• Full-Time Employee26.2%43,631
• Student17.3%28,810
• Homemaker14.9%24,813
• Self-Employed / Contract / Freelance12.6%20,983
• Retired7.1%11,824
• Unemployed6.6%10,991
• Stay-at-Home Parent (full-time childcare)4.5%7,494
• Occasional or Seasonal Work4.1%6,828

Largest group: Full-Time Employee at 26.2%

Largest group: Middle Household Income · EGP 100,000 – EGP 139,999 at 18%

Largest group: Middle Income · EGP 60,000 – EGP 79,999 at 16.8%

• Debit Card Users26.6%44,297
• Online / Mobile Banking Users16.8%27,977
• Digital Wallet / Mobile Money Users12.7%21,149
• Personal Loan Holders11%18,318
• Life Insurance Policy Holders9%14,988
• Stock / Equity Traders5.6%9,326
• Mutual Fund Investors4.5%7,494
• Credit Card Holders3.1%5,162

Largest group: Debit Card Users at 26.6%

• Own Primary Residence34.9%58,119
• Rent Primary Residence17.6%29,309
• Live with Family Member(s) in Their Residence40.2%66,945
• Live in Student / University Accommodation3.8%6,328
• Other Living Arrangement3.5%5,829

Largest group: Live with Family Member(s) in Their Residence at 40.2%

• 24.8%41,300Apartment / Flat – no outside space
• 22.1%36,803Apartment / Flat – with balcony or garden
• 16%26,645Detached House
• 8.6%14,322Semi-Detached House
• 8.1%13,489Terraced / Row House / Townhouse
• 6.9%11,491Bungalow / Single-Storey House
• 3.9%6,495Dormitory / Hostel / Group Quarters
• 3.4%5,662Condominium / Serviced Apartment
• 2.4%3,997Cottage / Farmhouse
• 2.1%3,497Other Dwelling Type
• 1.7%2,831Mobile Home / Caravan

Largest group: Apartment / Flat – no outside space at 24.8%

Largest group: 7-12 Years at 25.7%

• Primary Grocery Shoppers15.5%25,812
• Household Head / Main Earner13.9%23,148
• Household Budget Managers13.2%21,982
• Multi-Generational Households10.6%17,652
• Children's Education Decision Makers9.8%16,320
• New Parents (child under 1 year)9.1%15,154
• Expecting Parents7.1%11,824
• Grandparents Caring for Grandchildren5.1%8,493

Largest group: Primary Grocery Shoppers at 15.5%

• Household Service Decision Makers17.9%29,809
• Residential Cleaning / Domestic Help Users15.9%26,478
• Air-Conditioning / Cooling Service Customers14.2%23,647
• Plumbing Service Customers11.1%18,485
• Pest-Control Service Customers10.6%17,652
• Electrical Repair Service Customers10.3%17,153
• Home Maintenance & Handyman Service Users8.5%14,155
• Laundry / Dry-Cleaning Service Users7.7%12,823

Largest group: Household Service Decision Makers at 17.9%

• Egyptian97%161,535
• Bedouin1%1,665
• Nubian1%1,665
• Other ethnic groups / minorities1%1,665

Largest group: Egyptian at 97%

• Cairo11.4%18,985
• Giza9.1%15,154
• Sharqia7.5%12,490
• Dakahlia6.9%11,491
• Beheira6%9,992
• Alexandria5.8%9,659
• Qalyubia5.7%9,492
• Gharbia5.4%8,993
• Minya5.1%8,493
• Sohag4.8%7,993

Largest group: Cairo at 11.4%

Automotive

• 20.8%34,638Motorcycle / Scooter Owners
• 15%24,980Mass-Market Car Owners
• 11.9%19,817Commercial Vehicle Owners
• 10.8%17,985Vehicle Purchase Intenders (next 12 months)

Technology & Digital Usage

• 24.5%40,800Android Smartphone Users
• 11.9%19,817Heavy Mobile App Users (3+ hours / day)
• 11.8%19,651Online Learning / E-Learning Users
• 9.8%16,320Basic / Feature-Phone Users

Travel

• 19.5%32,474Family Vacationers
• 17.5%29,143Frequent Domestic Travellers (3+ trips a year)
• 13.4%22,315Pilgrimage & Religious Travellers
• 11.1%18,485Budget / Backpacker Travellers

Lifestyle & Hobbies

• 11.9%19,817Gardeners & Home Growers
• 11.2%18,651Arts, Crafts & Hobby Enthusiasts
• 11.1%18,485Nightlife & Socialising Enthusiasts
• 10.8%17,985Nature & Outdoor Leisure (camping, picnics)

Media & Entertainment

• 19.7%32,807Free Ad-Supported Video Platform Viewers
• 13.2%21,982OTT / Subscription Video Streaming Subscribers
• 11.6%19,318Linear / Pay-TV Viewers
• 10.6%17,652Music Streaming Users

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

• 39.4%65,613Non-Tobacco / Nicotine Users
• 30.6%50,958Adult Tobacco Product Users
• 12.2%20,317Former Tobacco / Nicotine Users
• 7.2%11,990Adult Vaping / E-Cigarette Users

Consumer Electronics Ownership & Purchase

• 20.1%33,473Audio / Headphone Device Owners
• 17.4%28,976Consumer Electronics Purchase Decision Makers
• 13.3%22,149Smart TV Owners
• 12%19,984Major Home Appliance Buyers

Content Creators & Social Media Influence

• 22.9%38,136Casual Social Media Content Posters
• 16.1%26,811Short-Form Video Creators
• 12.1%20,150Photo & Visual Content Creators
• 12%19,984Influencers / Brand Collaborators