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Consumer panel · Middle East & Africa

Real consumers of Israel, profiled by Frequent Research.

Know them by age and gender.

  • CurrencyIsraeli new shekel (ILS)
  • LanguagesHebrew
Explore the panel Get the panel book 18,081profiled consumers33profile tables₪Israeli new shekel
  • GenderFemales52.7% · 9,529
  • Age30-4942.8% · 7,739
  • Education (highest level completed)Bachelor's degree23.3% · 4,213
  • Occupation / Employment StatusFull-Time Employee41.1% · 7,431
  • Marital StatusMarried / Civil Partnership52% · 9,402
  • Life Stage / GenerationMillennials (born 1981–1996)36.7% · 6,636
  • Ethnicity / Population BackgroundJewish73% · 13,199
  • District DistributionCentral District24.1% · 4,358
  • Annual Household Income (gross, ILS)Lower-Middle Household Income · ₪130,000 – ₪179,99920.4% · 3,689
  • Annual Personal Income (gross, ILS)Middle Income · ₪110,000 – ₪149,99919.9% · 3,598
  • Home Category (living arrangement)Own Primary Residence46.4% · 8,390
  • Dwelling TypeApartment / Flat – with balcony or garden28.4% · 5,135
  • Parents of Children (age of youngest child)7-12 Years25.9% · 4,683
  • AutomotiveMass-Market Car Owners29.4% · 5,316
At a glance

Israel in 7 numbers

  • 18,081profiled consumers in Israel
  • Gender52.7%Females
  • Age42.8%30-49
  • Where they live24.1%Central District
  • Occupation41.1%Full-Time Employee
  • Personal income19.9%Middle Income · ₪110,000 – ₪149,999
  • Technology20.5%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 47.3%8,552 Males
  • 52.7%9,529 Females

Largest group: Females at 52.7%

Age

5 groups
5.5%99413-17 28.1%5,08118-29 42.8%7,73930-49 16.5%2,98350-64 7.1%1,28465+

Largest group: 30-49 at 42.8%

Education (highest level completed)

9 groups
  • Less than secondary / high school10.9%1,971
  • Secondary / high school graduate21.6%3,905
  • Post-secondary vocational / technical training12.1%2,188
  • Some college / university – no degree9.1%1,645
  • Associate / short-cycle tertiary diploma4.8%868
  • Bachelor's degree23.3%4,213
  • Master's degree (MA, MSc, MBA, etc.)13.5%2,441
  • Professional degree (MD, DDS, LLB, JD, etc.)3.1%561
  • Doctorate (PhD, EdD)1.6%289

Largest group: Bachelor's degree at 23.3%

Marital Status

5 groups
  • Married / Civil Partnership52%9,402
  • Single / Never Married36.2%6,545
  • Divorced4.4%796
  • Widowed / Separated4.4%796
  • Living with Partner (Cohabiting)3%542

Largest group: Married / Civil Partnership at 52%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)36.7%6,636
  • Gen Z (born 1997–2012)33%5,967
  • Gen X (born 1965–1980)18.8%3,399
  • Baby Boomers (born 1946–1964)9.4%1,700
  • Silent Generation (born before 1946)2.1%380

Largest group: Millennials (born 1981–1996) at 36.7%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee41.1%7,431
  • Student14.1%2,549
  • Retired8.3%1,501
  • Self-Employed / Contract / Freelance6.7%1,211
  • Homemaker6.5%1,175
  • Part-Time Employee5.7%1,031
  • Stay-at-Home Parent (full-time childcare)5.2%940
  • Unemployed3.3%597
Show all 11

Largest group: Full-Time Employee at 41.1%

Annual Household Income (gross, ILS)

10 groups
4.5%814Very Low Household Income · Below ₪80,000 16.3%2,947Low Household Income · ₪80,000 – ₪129,999 20.4%3,689Lower-Middle Household Income · ₪130,000 – ₪179,999 19.6%3,544Middle Household Income · ₪180,000 – ₪239,999 16%2,893Upper-Middle Household Income · ₪240,000 – ₪319,999 11.6%2,097Comfortable Household Income · ₪320,000 – ₪419,999 7.7%1,392Affluent Household Income · ₪420,000 – ₪599,999 2%362High Household Income · ₪600,000 – ₪849,999 1.1%199Very High Household Income · ₪850,000 – ₪1,399,999 0.8%145Top Household Income Tier · ₪1,400,000 and above

Largest group: Lower-Middle Household Income · ₪130,000 – ₪179,999 at 20.4%

Annual Personal Income (gross, ILS)

10 groups
4.6%832Very Low Income · Below ₪46,000 16.7%3,020Low Income · ₪46,000 – ₪79,999 17.4%3,146Lower-Middle Income · ₪80,000 – ₪109,999 19.9%3,598Middle Income · ₪110,000 – ₪149,999 15.7%2,839Upper-Middle Income · ₪150,000 – ₪199,999 12.2%2,206Comfortable Income · ₪200,000 – ₪259,999 8.2%1,483Affluent Income · ₪260,000 – ₪359,999 3.3%597High Income · ₪360,000 – ₪499,999 1.2%217Very High Income · ₪500,000 – ₪849,999 0.8%145Top Income Tier · ₪850,000 and above

Largest group: Middle Income · ₪110,000 – ₪149,999 at 19.9%

Banking & Financial Services

12 groups
  • Credit Card Holders21.3%3,851
  • Debit Card Users15.6%2,821
  • Online / Mobile Banking Users13%2,351
  • Home Loan / Mortgage Holders8.4%1,519
  • Life Insurance Policy Holders6.9%1,248
  • Personal Loan Holders6.5%1,175
  • Digital Wallet / Mobile Money Users6.4%1,157
  • Stock / Equity Traders5.5%994
Show all 12

Largest group: Credit Card Holders at 21.3%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence46.4%8,390
  • Rent Primary Residence21.1%3,815
  • Live with Family Member(s) in Their Residence22.2%4,014
  • Live in Student / University Accommodation6.3%1,139
  • Other Living Arrangement4%723

Largest group: Own Primary Residence at 46.4%

Dwelling Type

11 groups
  • 28.4%5,135Apartment / Flat – with balcony or garden
  • 23.5%4,249Apartment / Flat – no outside space
  • 9.9%1,790Detached House
  • 9.3%1,682Terraced / Row House / Townhouse
  • 9%1,627Semi-Detached House
  • 7.4%1,338Condominium / Serviced Apartment
  • 3.8%687Bungalow / Single-Storey House
  • 3%542Dormitory / Hostel / Group Quarters
  • 2.4%434Cottage / Farmhouse
  • 2.1%380Other Dwelling Type
  • 1.2%217Mobile Home / Caravan

Largest group: Apartment / Flat – with balcony or garden at 28.4%

Parents of Children (age of youngest child)

5 groups
16.5%2,9830-2 Years 20.8%3,7613-6 Years 25.9%4,6837-12 Years 16.2%2,92913-17 Years 20.6%3,72518+ Years (adult children)

Largest group: 7-12 Years at 25.9%

Parenting, Family & Household Roles

12 groups
  • Household Head / Main Earner14.2%2,568
  • Dual-Income Households13.8%2,495
  • Primary Grocery Shoppers13.5%2,441
  • Household Budget Managers11.3%2,043
  • New Parents (child under 1 year)8.6%1,555
  • Children's Education Decision Makers8.5%1,537
  • Expecting Parents7%1,266
  • Single Parents6.2%1,121
Show all 12

Largest group: Household Head / Main Earner at 14.2%

Household Services & Maintenance

9 groups
  • Household Service Decision Makers15.5%2,803
  • Residential Cleaning / Domestic Help Users13.5%2,441
  • Home Maintenance & Handyman Service Users11.1%2,007
  • Laundry / Dry-Cleaning Service Users10.9%1,971
  • Plumbing Service Customers10.9%1,971
  • Electrical Repair Service Customers10.5%1,899
  • Pest-Control Service Customers10.2%1,844
  • Air-Conditioning / Cooling Service Customers10%1,808
Show all 9

Largest group: Household Service Decision Makers at 15.5%

Where they live

Regions and background across the country.

Ethnicity / Population Background

3 groups
  • Jewish73%13,199
  • Arab21%3,797
  • Other ethnic groups / minorities6%1,085

Largest group: Jewish at 73%

District Distribution

6 groups
  • Central District24.1%4,358
  • Tel Aviv District18.1%3,273
  • Northern District15.8%2,857
  • Southern District15.1%2,730
  • Jerusalem District14.2%2,568
  • Haifa District12.7%2,296

Largest group: Central District at 24.1%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 29.4%5,316Mass-Market Car Owners
  • 17.1%3,092Car Insurance Policy Holders
  • 10%1,808Vehicle Service & Repair Decision Makers
  • 7.8%1,410Vehicle Purchase Intenders (next 12 months)
All 11 groups

Technology & Digital Usage

  • 20.5%3,707Android Smartphone Users
  • 12.2%2,206iOS Smartphone Users
  • 10.9%1,971Cloud Storage & Productivity App Users
  • 10.5%1,899Online Learning / E-Learning Users
All 11 groups

Travel

  • 20%3,616Frequent Domestic Travellers (3+ trips a year)
  • 17%3,074Family Vacationers
  • 10.6%1,917International Travellers
  • 8.8%1,591Budget / Backpacker Travellers
All 12 groups

Lifestyle & Hobbies

  • 14.7%2,658Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
  • 11.2%2,025DIY & Home Improvement Enthusiasts
  • 11%1,989Nightlife & Socialising Enthusiasts
  • 10.9%1,971Eco-Conscious / Sustainable Living Consumers
All 12 groups

Media & Entertainment

  • 18.5%3,345OTT / Subscription Video Streaming Subscribers
  • 12%2,170Music Streaming Users
  • 11.4%2,061Free Ad-Supported Video Platform Viewers
  • 11.4%2,061Linear / Pay-TV Viewers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 33.8%6,111Non-Tobacco / Nicotine Users
  • 20.7%3,743Adult Tobacco Product Users
  • 14.1%2,549Former Tobacco / Nicotine Users
  • 8.1%1,465Adult Vaping / E-Cigarette Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 18.4%3,327Laptop / Desktop Computer Owners
  • 14.3%2,586Consumer Electronics Purchase Decision Makers
  • 12%2,170Smart TV Owners
  • 10.5%1,899Audio / Headphone Device Owners
All 10 groups

Content Creators & Social Media Influence

  • 22.9%4,141Casual Social Media Content Posters
  • 16.2%2,929Short-Form Video Creators
  • 12.4%2,242Photo & Visual Content Creators
  • 10.1%1,826Long-Form Video Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. Online Shoppers14.6%2,6402
  2. Value & Discount Seekers16.1%2,9111
  3. In-Store Shoppers10.8%1,9533
  • Value & Discount Seekers16.1%2,911
  • Online Shoppers14.6%2,640
  • In-Store Shoppers10.8%1,953
  • Omnichannel Shoppers9.4%1,700
  • Fashion & Apparel Shoppers8.9%1,609
  • Brand-Loyal Shoppers7.5%1,356
  • Impulse Buyers7%1,266
  • Home & Furnishing Shoppers6.5%1,175
  • Social Commerce / Live-Shopping Buyers5.7%1,031
  • Second-Hand & Re-Commerce Shoppers5.2%940
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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