Skip to content
Let's Talk
Consumer panel · Middle East & Africa

Real consumers of United Arab Emirates, profiled by Frequent Research.

Know them by age and gender.

  • CapitalAbu Dhabi
  • CurrencyUAE dirham (AED)
  • LanguagesArabic
Explore the panel Get the panel book 18,885profiled consumers33profile tablesد.إUAE dirham
  • GenderMales64.4% · 12,162
  • Age30-4939% · 7,365
  • Education (highest level completed)Secondary / high school graduate20.6% · 3,890
  • Occupation / Employment StatusFull-Time Employee45.2% · 8,536
  • Marital StatusMarried / Civil Partnership53.5% · 10,103
  • Life Stage / GenerationGen Z (born 1997–2012)32.9% · 6,213
  • Ethnicity / Population BackgroundIndian36% · 6,799
  • Emirate DistributionDubai35.7% · 6,742
  • Annual Household Income (gross, AED)Middle Household Income · AED 130,000 – AED 179,99921.8% · 4,117
  • Annual Personal Income (gross, AED)Low Income · AED 31,000 – AED 54,99918.8% · 3,550
  • Home Category (living arrangement)Rent Primary Residence39.9% · 7,535
  • Dwelling TypeApartment / Flat – with balcony or garden31.6% · 5,968
  • Parents of Children (age of youngest child)7-12 Years26.3% · 4,967
  • AutomotiveMass-Market Car Owners37.3% · 7,044
At a glance

United Arab Emirates in 6 numbers

  • 18,885profiled consumers in United Arab Emirates
  • Gender64.4%Males
  • Age39%30-49
  • Occupation45.2%Full-Time Employee
  • Personal income18.8%Low Income · AED 31,000 – AED 54,999
  • Technology16.4%iOS Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 64.4%12,162 Males
  • 35.6%6,723 Females

Largest group: Males at 64.4%

Age

5 groups
5.2%98213-17 28%5,28818-29 39%7,36530-49 20.4%3,85350-64 7.4%1,39765+

Largest group: 30-49 at 39%

Education (highest level completed)

9 groups
  • Less than secondary / high school20%3,777
  • Secondary / high school graduate20.6%3,890
  • Post-secondary vocational / technical training10.9%2,058
  • Some college / university – no degree8.9%1,681
  • Associate / short-cycle tertiary diploma3.9%737
  • Bachelor's degree20.2%3,815
  • Master's degree (MA, MSc, MBA, etc.)11.6%2,191
  • Professional degree (MD, DDS, LLB, JD, etc.)2.6%491
  • Doctorate (PhD, EdD)1.3%246

Largest group: Secondary / high school graduate at 20.6%

Marital Status

5 groups
  • Married / Civil Partnership53.5%10,103
  • Single / Never Married37.7%7,120
  • Divorced3%567
  • Widowed / Separated5.1%963
  • Living with Partner (Cohabiting)0.7%132

Largest group: Married / Civil Partnership at 53.5%

Life Stage / Generation

5 groups
  • Gen Z (born 1997–2012)32.9%6,213
  • Millennials (born 1981–1996)31.9%6,024
  • Gen X (born 1965–1980)22.5%4,249
  • Baby Boomers (born 1946–1964)10.4%1,964
  • Silent Generation (born before 1946)2.3%434

Largest group: Gen Z (born 1997–2012) at 32.9%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee45.2%8,536
  • Student14.8%2,795
  • Retired10.8%2,040
  • Homemaker7.4%1,397
  • Self-Employed / Contract / Freelance5.2%982
  • Disabled / Not Able to Work3.5%661
  • Stay-at-Home Parent (full-time childcare)3.4%642
  • Part-Time Employee3.1%585
Show all 11

Largest group: Full-Time Employee at 45.2%

Annual Household Income (gross, AED)

10 groups
7.1%1,341Very Low Household Income · Below AED 60,000 15.9%3,003Low Household Income · AED 60,000 – AED 94,999 17.8%3,362Lower-Middle Household Income · AED 95,000 – AED 129,999 21.8%4,117Middle Household Income · AED 130,000 – AED 179,999 13.1%2,474Upper-Middle Household Income · AED 180,000 – AED 229,999 12.1%2,285Comfortable Household Income · AED 230,000 – AED 309,999 6.6%1,246Affluent Household Income · AED 310,000 – AED 419,999 3.4%642High Household Income · AED 420,000 – AED 599,999 1.3%246Very High Household Income · AED 600,000 – AED 999,999 0.9%170Top Household Income Tier · AED 1,000,000 and above

Largest group: Middle Household Income · AED 130,000 – AED 179,999 at 21.8%

Annual Personal Income (gross, AED)

10 groups
6.1%1,152Very Low Income · Below AED 31,000 18.8%3,550Low Income · AED 31,000 – AED 54,999 15.9%3,003Lower-Middle Income · AED 55,000 – AED 74,999 15.9%3,003Middle Income · AED 75,000 – AED 99,999 16.7%3,154Upper-Middle Income · AED 100,000 – AED 139,999 11%2,077Comfortable Income · AED 140,000 – AED 179,999 8.1%1,530Affluent Income · AED 180,000 – AED 249,999 4.7%888High Income · AED 250,000 – AED 359,999 1.8%340Very High Income · AED 360,000 – AED 599,999 1%189Top Income Tier · AED 600,000 and above

Largest group: Low Income · AED 31,000 – AED 54,999 at 18.8%

Banking & Financial Services

12 groups
  • Online / Mobile Banking Users16.8%3,173
  • Credit Card Holders14.5%2,738
  • Debit Card Users13.9%2,625
  • Digital Wallet / Mobile Money Users12.1%2,285
  • Cryptocurrency Users8.4%1,586
  • Life Insurance Policy Holders8.1%1,530
  • Mutual Fund Investors6%1,133
  • Home Loan / Mortgage Holders5.6%1,058
Show all 12

Largest group: Online / Mobile Banking Users at 16.8%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence20.6%3,890
  • Rent Primary Residence39.9%7,535
  • Live with Family Member(s) in Their Residence30.8%5,817
  • Live in Student / University Accommodation5.1%963
  • Other Living Arrangement3.6%680

Largest group: Rent Primary Residence at 39.9%

Dwelling Type

11 groups
  • 31.6%5,968Apartment / Flat – with balcony or garden
  • 16.9%3,192Apartment / Flat – no outside space
  • 11%2,077Detached House
  • 10.9%2,058Condominium / Serviced Apartment
  • 8.7%1,643Terraced / Row House / Townhouse
  • 8.5%1,605Semi-Detached House
  • 4.2%793Bungalow / Single-Storey House
  • 3.3%623Dormitory / Hostel / Group Quarters
  • 2%378Other Dwelling Type
  • 1.7%321Cottage / Farmhouse
  • 1.2%227Mobile Home / Caravan

Largest group: Apartment / Flat – with balcony or garden at 31.6%

Parents of Children (age of youngest child)

5 groups
16.5%3,1160-2 Years 17.4%3,2863-6 Years 26.3%4,9677-12 Years 24.5%4,62713-17 Years 15.3%2,88918+ Years (adult children)

Largest group: 7-12 Years at 26.3%

Parenting, Family & Household Roles

12 groups
  • Household Head / Main Earner16.6%3,135
  • Primary Grocery Shoppers16%3,022
  • Dual-Income Households11.7%2,210
  • Household Budget Managers11.7%2,210
  • Multi-Generational Households10.6%2,002
  • Childcare / Nanny Service Users8.1%1,530
  • Children's Education Decision Makers7.1%1,341
  • Single Parents5.2%982
Show all 12

Largest group: Household Head / Main Earner at 16.6%

Household Services & Maintenance

9 groups
  • Residential Cleaning / Domestic Help Users30.7%5,798
  • Household Service Decision Makers14%2,644
  • Air-Conditioning / Cooling Service Customers12.9%2,436
  • Pest-Control Service Customers9.2%1,737
  • Laundry / Dry-Cleaning Service Users7.8%1,473
  • Home Maintenance & Handyman Service Users7.3%1,379
  • Electrical Repair Service Customers6.8%1,284
  • Plumbing Service Customers6.7%1,265
Show all 9

Largest group: Residential Cleaning / Domestic Help Users at 30.7%

Where they live

Regions and background across the country.

Ethnicity / Population Background

8 groups
  • Indian36%6,799
  • Pakistani14%2,644
  • Emirati12%2,266
  • Other Arab (Egyptian, Jordanian, Syrian, Lebanese)12%2,266
  • Other nationalities8%1,511
  • Filipino7%1,322
  • Bangladeshi6%1,133
  • Western (European, North American)5%944

Largest group: Indian at 36%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 37.3%7,044Mass-Market Car Owners
  • 19.9%3,758Car Insurance Policy Holders
  • 11.1%2,096Vehicle Service & Repair Decision Makers
  • 6.9%1,303Vehicle Purchase Intenders (next 12 months)
All 11 groups

Technology & Digital Usage

  • 16.4%3,097iOS Smartphone Users
  • 13%2,4555G Mobile Network Users
  • 10.9%2,058Cloud Storage & Productivity App Users
  • 10.6%2,002Android Smartphone Users
All 11 groups

Travel

  • 15.5%2,927Pilgrimage & Religious Travellers
  • 13%2,455Frequent Domestic Travellers (3+ trips a year)
  • 11.8%2,228International Travellers
  • 11.8%2,228Family Vacationers
All 12 groups

Lifestyle & Hobbies

  • 13.8%2,606Holistic Wellness Enthusiasts (spa retreats, detox, wellbeing)
  • 10.9%2,058Eco-Conscious / Sustainable Living Consumers
  • 9.9%1,870Arts, Crafts & Hobby Enthusiasts
  • 9.4%1,775Meditation & Mindfulness Practitioners
All 12 groups

Media & Entertainment

  • 21.6%4,079OTT / Subscription Video Streaming Subscribers
  • 14.4%2,719Music Streaming Users
  • 10.9%2,058Cinema-Goers
  • 10.6%2,002Free Ad-Supported Video Platform Viewers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 41.5%7,837Non-Tobacco / Nicotine Users
  • 14.7%2,776Former Tobacco / Nicotine Users
  • 13.5%2,549Adult Tobacco Product Users
  • 9.4%1,775Adult Vaping / E-Cigarette Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 17.6%3,324Laptop / Desktop Computer Owners
  • 13.4%2,531Consumer Electronics Purchase Decision Makers
  • 12.5%2,361Smart TV Owners
  • 12.1%2,285Audio / Headphone Device Owners
All 10 groups

Content Creators & Social Media Influence

  • 20.4%3,853Casual Social Media Content Posters
  • 12.7%2,398Short-Form Video Creators
  • 11.8%2,228Influencers / Brand Collaborators
  • 11.6%2,191Photo & Visual Content Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Emirate Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Emirate Distribution

  1. Abu Dhabi35.5%6,7042
  2. Dubai35.7%6,7421
  3. Sharjah17.2%3,2483
  • Dubai35.7%6,742
  • Abu Dhabi35.5%6,704
  • Sharjah17.2%3,248
  • Ajman4.7%888
  • Ras Al Khaimah3.7%699
  • Fujairah2.4%453
  • Umm Al Quwain0.8%151

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

Panel book PDF

Get the United Arab Emirates consumer panel book

Every table on this page in one PDF graded in the United Arab Emirates flag colours, with percentages and whole numbers, charts and the panel size. Fill in your details below and it opens in your browser. The form is asked for every download.

More Middle East & Africa consumer panel books