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Consumer panel · Middle East & Africa

Real consumers of Iran, profiled by Frequent Research.

Know them by age and gender.

  • CapitalTehran
  • CurrencyIranian rial (IRR)
  • LanguagesPersian
Explore the panel Get the panel book 177,122profiled consumers33profile tables﷼Iranian rial
  • GenderMales55.4% · 98,126
  • Age30-4940.7% · 72,089
  • Education (highest level completed)Less than secondary / high school34.8% · 61,638
  • Occupation / Employment StatusFull-Time Employee21.7% · 38,435
  • Marital StatusMarried / Civil Partnership55.5% · 98,303
  • Life Stage / GenerationMillennials (born 1981–1996)34.1% · 60,399
  • Ethnicity / Population BackgroundPersian62% · 109,816
  • Province DistributionTehran17.8% · 31,528
  • Annual Household Income (gross, IRR)Lower-Middle Household Income · IRR 1,300,000,000 – IRR 1,799,999,99917.8% · 31,528
  • Annual Personal Income (gross, IRR)Middle Income · IRR 1,000,000,000 – IRR 1,399,999,99916.9% · 29,934
  • Home Category (living arrangement)Own Primary Residence38.9% · 68,900
  • Dwelling TypeDetached House27% · 47,823
  • Parents of Children (age of youngest child)7-12 Years23.3% · 41,269
  • AutomotiveMass-Market Car Owners24.1% · 42,686
At a glance

Iran in 7 numbers

  • 177,122profiled consumers in Iran
  • Gender55.4%Males
  • Age40.7%30-49
  • Where they live17.8%Tehran
  • Occupation21.7%Full-Time Employee
  • Personal income16.9%Middle Income · IRR 1,000,000,000 – IRR 1,399,999,999
  • Technology31.6%Android Smartphone Users

Who they are

Gender, age, marital status, education and life stage.

Gender

2 groups
  • 55.4%98,126 Males
  • 44.6%78,996 Females

Largest group: Males at 55.4%

Age

5 groups
5.5%9,74213-17 27%47,82318-29 40.7%72,08930-49 18.2%32,23650-64 8.6%15,23265+

Largest group: 30-49 at 40.7%

Education (highest level completed)

9 groups
  • Less than secondary / high school34.8%61,638
  • Secondary / high school graduate20.8%36,841
  • Post-secondary vocational / technical training10.4%18,421
  • Some college / university – no degree7.8%13,816
  • Associate / short-cycle tertiary diploma2.6%4,605
  • Bachelor's degree13.7%24,266
  • Master's degree (MA, MSc, MBA, etc.)7.4%13,107
  • Professional degree (MD, DDS, LLB, JD, etc.)1.6%2,834
  • Doctorate (PhD, EdD)0.9%1,594

Largest group: Less than secondary / high school at 34.8%

Marital Status

5 groups
  • Married / Civil Partnership55.5%98,303
  • Single / Never Married36.2%64,118
  • Divorced2.5%4,428
  • Widowed / Separated5.1%9,033
  • Living with Partner (Cohabiting)0.7%1,240

Largest group: Married / Civil Partnership at 55.5%

Life Stage / Generation

5 groups
  • Millennials (born 1981–1996)34.1%60,399
  • Gen Z (born 1997–2012)30.2%53,491
  • Gen X (born 1965–1980)22.5%39,852
  • Baby Boomers (born 1946–1964)10.8%19,129
  • Silent Generation (born before 1946)2.4%4,251

Largest group: Millennials (born 1981–1996) at 34.1%

Work & money

What they do, what they earn and how they bank.

Occupation / Employment Status

11 groups
  • Full-Time Employee21.7%38,435
  • Self-Employed / Contract / Freelance16.3%28,871
  • Homemaker15.4%27,277
  • Student12.8%22,672
  • Retired10.8%19,129
  • Unemployed8.3%14,701
  • Occasional or Seasonal Work4.5%7,970
  • Disabled / Not Able to Work3.4%6,022
Show all 11

Largest group: Full-Time Employee at 21.7%

Annual Household Income (gross, IRR)

10 groups
8.6%15,232Very Low Household Income · Below IRR 800,000,000 17.3%30,642Low Household Income · IRR 800,000,000 – IRR 1,299,999,999 17.8%31,528Lower-Middle Household Income · IRR 1,300,000,000 – IRR 1,799,999,999 16.1%28,517Middle Household Income · IRR 1,800,000,000 – IRR 2,399,999,999 14.7%26,037Upper-Middle Household Income · IRR 2,400,000,000 – IRR 3,199,999,999 11%19,483Comfortable Household Income · IRR 3,200,000,000 – IRR 4,199,999,999 7.3%12,930Affluent Household Income · IRR 4,200,000,000 – IRR 5,499,999,999 4.7%8,325High Household Income · IRR 5,500,000,000 – IRR 8,499,999,999 1.5%2,657Very High Household Income · IRR 8,500,000,000 – IRR 12,999,999,999 1%1,771Top Household Income Tier · IRR 13,000,000,000 and above

Largest group: Lower-Middle Household Income · IRR 1,300,000,000 – IRR 1,799,999,999 at 17.8%

Annual Personal Income (gross, IRR)

10 groups
7.9%13,993Very Low Income · Below IRR 420,000,000 16.6%29,402Low Income · IRR 420,000,000 – IRR 699,999,999 16.6%29,402Lower-Middle Income · IRR 700,000,000 – IRR 999,999,999 16.9%29,934Middle Income · IRR 1,000,000,000 – IRR 1,399,999,999 11.7%20,723Upper-Middle Income · IRR 1,400,000,000 – IRR 1,799,999,999 11.5%20,369Comfortable Income · IRR 1,800,000,000 – IRR 2,399,999,999 10%17,712Affluent Income · IRR 2,400,000,000 – IRR 3,399,999,999 5.2%9,210High Income · IRR 3,400,000,000 – IRR 4,799,999,999 2.5%4,428Very High Income · IRR 4,800,000,000 – IRR 7,999,999,999 1.1%1,948Top Income Tier · IRR 8,000,000,000 and above

Largest group: Middle Income · IRR 1,000,000,000 – IRR 1,399,999,999 at 16.9%

Banking & Financial Services

12 groups
  • Debit Card Users21.1%37,373
  • Digital Wallet / Mobile Money Users18.3%32,413
  • Online / Mobile Banking Users12.2%21,609
  • Personal Loan Holders11.4%20,192
  • Life Insurance Policy Holders7.7%13,638
  • Mutual Fund Investors5.7%10,096
  • Home Loan / Mortgage Holders4.7%8,325
  • Credit Card Holders4.3%7,616
Show all 12

Largest group: Debit Card Users at 21.1%

Home & family

Homes, ownership, children and family life.

Home Category (living arrangement)

5 groups
  • Own Primary Residence38.9%68,900
  • Rent Primary Residence19%33,653
  • Live with Family Member(s) in Their Residence35.5%62,878
  • Live in Student / University Accommodation3.2%5,668
  • Other Living Arrangement3.4%6,022

Largest group: Own Primary Residence at 38.9%

Dwelling Type

11 groups
  • 27%47,823Detached House
  • 17.7%31,351Apartment / Flat – with balcony or garden
  • 14.2%25,151Apartment / Flat – no outside space
  • 10.2%18,066Terraced / Row House / Townhouse
  • 9.7%17,181Semi-Detached House
  • 7.5%13,284Bungalow / Single-Storey House
  • 3.7%6,554Cottage / Farmhouse
  • 3.3%5,845Condominium / Serviced Apartment
  • 2.9%5,137Dormitory / Hostel / Group Quarters
  • 2.1%3,720Other Dwelling Type
  • 1.7%3,011Mobile Home / Caravan

Largest group: Detached House at 27%

Parents of Children (age of youngest child)

5 groups
15.1%26,7450-2 Years 19.3%34,1853-6 Years 23.3%41,2697-12 Years 21.3%37,72713-17 Years 21%37,19618+ Years (adult children)

Largest group: 7-12 Years at 23.3%

Parenting, Family & Household Roles

12 groups
  • Household Head / Main Earner17.7%31,351
  • Primary Grocery Shoppers16.8%29,756
  • Household Budget Managers13.5%23,911
  • Multi-Generational Households11.9%21,078
  • Children's Education Decision Makers8.9%15,764
  • Grandparents Caring for Grandchildren6.7%11,867
  • New Parents (child under 1 year)5.9%10,450
  • Single Parents4.6%8,148
Show all 12

Largest group: Household Head / Main Earner at 17.7%

Household Services & Maintenance

9 groups
  • Household Service Decision Makers20.4%36,133
  • Plumbing Service Customers12.6%22,317
  • Air-Conditioning / Cooling Service Customers11.8%20,900
  • Electrical Repair Service Customers11.7%20,723
  • Residential Cleaning / Domestic Help Users11.3%20,015
  • Home Maintenance & Handyman Service Users10.3%18,244
  • Pest-Control Service Customers9.3%16,472
  • Laundry / Dry-Cleaning Service Users7.7%13,638
Show all 9

Largest group: Household Service Decision Makers at 20.4%

Where they live

Regions and background across the country.

Ethnicity / Population Background

8 groups
  • Persian62%109,816
  • Azerbaijani16%28,340
  • Kurdish9%15,941
  • Lur5%8,856
  • Other ethnic groups / minorities3%5,314
  • Arab2%3,542
  • Baloch1.5%2,657
  • Turkmen1.5%2,657

Largest group: Persian at 62%

Province Distribution

31 groups
  • Tehran17.8%31,528
  • Razavi Khorasan7.7%13,638
  • Isfahan6.2%10,982
  • Fars6.2%10,982
  • Khuzestan5.8%10,273
  • East Azerbaijan5%8,856
  • West Azerbaijan4%7,085
  • Mazandaran4%7,085
  • Kerman3.9%6,908
  • Alborz3.4%6,022
Show all 31

Largest group: Tehran at 17.8%

What they own & use

Cars, devices, travel, lifestyle and media.

Automotive

  • 24.1%42,686Mass-Market Car Owners
  • 19.5%34,539Motorcycle / Scooter Owners
  • 11.4%20,192Car Insurance Policy Holders
  • 11%19,483Commercial Vehicle Owners
All 11 groups

Technology & Digital Usage

  • 31.6%55,971Android Smartphone Users
  • 9.9%17,535Online Learning / E-Learning Users
  • 9.7%17,181Heavy Mobile App Users (3+ hours / day)
  • 8.7%15,410Generative AI & Chatbot Users
All 11 groups

Travel

  • 19.6%34,716Family Vacationers
  • 15.2%26,923Frequent Domestic Travellers (3+ trips a year)
  • 13.3%23,557Pilgrimage & Religious Travellers
  • 9.8%17,358Budget / Backpacker Travellers
All 12 groups

Lifestyle & Hobbies

  • 12.6%22,317Nature & Outdoor Leisure (camping, picnics)
  • 12.5%22,140Gardeners & Home Growers
  • 10.3%18,244Nightlife & Socialising Enthusiasts
  • 9.6%17,004Arts, Crafts & Hobby Enthusiasts
All 12 groups

Media & Entertainment

  • 19.9%35,247Free Ad-Supported Video Platform Viewers
  • 13.6%24,089OTT / Subscription Video Streaming Subscribers
  • 12.1%21,432Music Streaming Users
  • 10.5%18,598Linear / Pay-TV Viewers
All 10 groups

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

  • 51.9%91,926Non-Tobacco / Nicotine Users
  • 18.4%32,590Adult Tobacco Product Users
  • 13.7%24,266Former Tobacco / Nicotine Users
  • 6.6%11,690Adult Vaping / E-Cigarette Users
All 9 groups

Consumer Electronics Ownership & Purchase

  • 19.6%34,716Consumer Electronics Purchase Decision Makers
  • 15.5%27,454Smart TV Owners
  • 13.6%24,089Major Home Appliance Buyers
  • 13.4%23,734Audio / Headphone Device Owners
All 10 groups

Content Creators & Social Media Influence

  • 24.2%42,864Casual Social Media Content Posters
  • 14.5%25,683Short-Form Video Creators
  • 12.6%22,317Photo & Visual Content Creators
  • 12.3%21,786Long-Form Video Creators
All 10 groups

Audience profiles

Ready-made audiences for shopping, sport, gaming, beauty, pets, food and health.

Shopping Behaviour & Consumer Preference Sports Interest & Participation Gaming Beauty, Fashion & Personal Care Pet Ownership & Pet Care Food & Beverages (at home) Health, Disability & Healthcare Luxury & Premium Consumer Restaurant & Food Delivery Consumers

Shopping Behaviour & Consumer Preference

  1. Value & Discount Seekers17.9%31,7052
  2. In-Store Shoppers19.2%34,0071
  3. Online Shoppers11.7%20,7233
  • In-Store Shoppers19.2%34,007
  • Value & Discount Seekers17.9%31,705
  • Online Shoppers11.7%20,723
  • Fashion & Apparel Shoppers8.2%14,524
  • Home & Furnishing Shoppers7.3%12,930
  • Brand-Loyal Shoppers7.2%12,753
  • Omnichannel Shoppers6.1%10,804
  • Social Commerce / Live-Shopping Buyers5.8%10,273
  • Impulse Buyers5.7%10,096
  • Cross-Border Online Shoppers4.5%7,970
Show all 12

Profile distributions are modelled estimates for planning and feasibility, built from public demographic and market patterns. They are not a count of individual panel members; feasibility for your exact audience is confirmed for each project.

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