• 51.3%151,128 Males
• 48.7%143,469 Females

Largest group: Males at 51.3%

Largest group: 30-49 at 42.2%

• Less than secondary / high school45.2%133,158
• Secondary / high school graduate21.7%63,928
• Post-secondary vocational / technical training13.7%40,360
• Some college / university – no degree6.5%19,149
• Associate / short-cycle tertiary diploma1.2%3,535
• Bachelor's degree6.7%19,738
• Master's degree (MA, MSc, MBA, etc.)3.7%10,900
• Professional degree (MD, DDS, LLB, JD, etc.)0.8%2,357
• Doctorate (PhD, EdD)0.5%1,473

Largest group: Less than secondary / high school at 45.2%

• Married / Civil Partnership58.1%171,161
• Single / Never Married35.1%103,404
• Divorced1.2%3,535
• Widowed / Separated4.9%14,435
• Living with Partner (Cohabiting)0.7%2,062

Largest group: Married / Civil Partnership at 58.1%

• Millennials (born 1981–1996)35.1%103,404
• Gen Z (born 1997–2012)28.4%83,666
• Gen X (born 1965–1980)23.2%68,347
• Baby Boomers (born 1946–1964)10.7%31,522
• Silent Generation (born before 1946)2.6%7,660

Largest group: Millennials (born 1981–1996) at 35.1%

• Full-Time Employee39%114,893
• Self-Employed / Contract / Freelance20.1%59,214
• Student11.4%33,584
• Retired8.8%25,925
• Occasional or Seasonal Work4.5%13,257
• Part-Time Employee4.2%12,373
• Homemaker4.2%12,373
• Stay-at-Home Parent (full-time childcare)3%8,838

Largest group: Full-Time Employee at 39%

Largest group: Lower-Middle Household Income · VND 85,000,000 – VND 119,999,999 at 17.9%

Largest group: Lower-Middle Income · VND 48,000,000 – VND 69,999,999 at 19.4%

• Digital Wallet / Mobile Money Users22.7%66,874
• Debit Card Users18.5%54,500
• Online / Mobile Banking Users12.9%38,003
• Personal Loan Holders8.5%25,041
• Cryptocurrency Users7.7%22,684
• Life Insurance Policy Holders7.2%21,211
• Mutual Fund Investors4.4%12,962
• Home Loan / Mortgage Holders4.4%12,962

Largest group: Digital Wallet / Mobile Money Users at 22.7%

• Own Primary Residence55.2%162,618
• Rent Primary Residence4.9%14,435
• Live with Family Member(s) in Their Residence34.4%101,341
• Live in Student / University Accommodation2.2%6,481
• Other Living Arrangement3.3%9,722

Largest group: Own Primary Residence at 55.2%

• 44.9%132,274Detached House
• 12.7%37,414Bungalow / Single-Storey House
• 9.9%29,165Semi-Detached House
• 8.7%25,630Terraced / Row House / Townhouse
• 5.1%15,024Apartment / Flat – with balcony or garden
• 4.9%14,435Apartment / Flat – no outside space
• 4.5%13,257Cottage / Farmhouse
• 3.3%9,722Dormitory / Hostel / Group Quarters
• 2.2%6,481Other Dwelling Type
• 2.1%6,187Mobile Home / Caravan
• 1.7%5,008Condominium / Serviced Apartment

Largest group: Detached House at 44.9%

Largest group: 18+ Years (adult children) at 23.9%

• Household Head / Main Earner16.6%48,903
• Primary Grocery Shoppers14.4%42,422
• Dual-Income Households14.2%41,833
• Household Budget Managers11.4%33,584
• Multi-Generational Households10.8%31,816
• Children's Education Decision Makers6.1%17,970
• Grandparents Caring for Grandchildren5.6%16,497
• New Parents (child under 1 year)5.1%15,024

Largest group: Household Head / Main Earner at 16.6%

• Household Service Decision Makers19.4%57,152
• Air-Conditioning / Cooling Service Customers16.1%47,430
• Plumbing Service Customers15.8%46,546
• Pest-Control Service Customers10.9%32,111
• Electrical Repair Service Customers10.1%29,754
• Residential Cleaning / Domestic Help Users9.4%27,692
• Home Maintenance & Handyman Service Users8.6%25,335
• Landlords & Property Managers4.9%14,435

Largest group: Household Service Decision Makers at 19.4%

• Kinh (Viet)89%262,191
• Other ethnic groups / minorities2.2%6,481
• Tay2%5,892
• Thai1.8%5,303
• Muong1.5%4,419
• Khmer1.3%3,830
• Hoa (Chinese)1.2%3,535
• Nung1%2,946

Largest group: Kinh (Viet) at 89%

• North Central & Central Coast21.1%62,160
• Mekong River Delta15.9%46,841
• Red River Delta (excl. Hanoi)14.6%43,011
• Ho Chi Minh City11.6%34,173
• Northern Midlands & Mountains11.6%34,173
• Hanoi10.6%31,227
• Southeast (excl. HCMC)9%26,514
• Central Highlands5.6%16,497

Largest group: North Central & Central Coast at 21.1%

Automotive

• 51.3%151,128Motorcycle / Scooter Owners
• 11.1%32,700Commercial Vehicle Owners
• 6.7%19,738Vehicle Purchase Intenders (next 12 months)
• 6.1%17,970Ride-Hailing & Delivery Drivers

Technology & Digital Usage

• 20.8%61,276Android Smartphone Users
• 15.2%44,779iOS Smartphone Users
• 12.9%38,003Online Learning / E-Learning Users
• 12%35,352Heavy Mobile App Users (3+ hours / day)

Travel

• 19.5%57,446Frequent Domestic Travellers (3+ trips a year)
• 16.9%49,787Family Vacationers
• 10.9%32,111Pilgrimage & Religious Travellers
• 10.4%30,638Budget / Backpacker Travellers

Lifestyle & Hobbies

• 18.7%55,090Gardeners & Home Growers
• 10.2%30,049Nightlife & Socialising Enthusiasts
• 10.1%29,754Nature & Outdoor Leisure (camping, picnics)
• 9.6%28,281DIY & Home Improvement Enthusiasts

Media & Entertainment

• 21%61,865Free Ad-Supported Video Platform Viewers
• 13.7%40,360OTT / Subscription Video Streaming Subscribers
• 11.3%33,289Music Streaming Users
• 10.5%30,933Linear / Pay-TV Viewers

Tobacco, Nicotine & Alcohol Consumers (adults of legal age)

• 26.6%78,363Beer Consumers
• 23.4%68,936Non-Tobacco / Nicotine Users
• 19.8%58,330Adult Tobacco Product Users
• 13%38,298Wine & Spirits Consumers

Consumer Electronics Ownership & Purchase

• 20.9%61,571Consumer Electronics Purchase Decision Makers
• 16.9%49,787Audio / Headphone Device Owners
• 13.9%40,949Major Home Appliance Buyers
• 11%32,406Smart TV Owners

Content Creators & Social Media Influence

• 23.3%68,641Casual Social Media Content Posters
• 17.4%51,260Short-Form Video Creators
• 13.1%38,592Photo & Visual Content Creators
• 11.2%32,995Long-Form Video Creators