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Consumer, food & lifestyle

Floralresearch, results and real stories.

Flowers are bought for occasions, gifting and decoration, through florists, gifting platforms and street vendors. Freshness and delivery reliability are everything.

See the case studies Download all as one PDF
  • 10case studies
  • 7markets
  • 4teams involved

What is shaping the industry

  1. 01Gifting occasions drive demand peaks
  2. 02Online gifting platforms are growing
  3. 03Growers need better access to markets

Who we research

Gift buyersFloristsFlower growersEvent plannersCorporate gifting buyers

Questions we answer

  1. Q1Which occasions drive flower purchases?
  2. Q2How do buyers choose a florist or platform?
  3. Q3What do growers need?
  4. Q4How reliable is delivery?
Australia1 case studies Hong Kong1 case studies India6 case studies Malaysia1 case studies New Zealand1 case studies United Kingdom1 case studies United Arab Emirates2 case studies Markets in these case studies
  • India6
  • United Arab Emirates2
  • United Kingdom1
  • Australia1
  • New Zealand1
  • Hong Kong1
  • Malaysia1
Case studies

Floral case studies.

All teams 10 Market Research 7 Digital Marketing 1 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchUnderstanding why and when people send flowers onlineAn online flower and gifting platform 7 weeks
  2. 02case ResearchHelping flower growers prepare for export marketsA floriculture development agency 9 weeks
  3. 03case ResearchUnderstanding independent florists’ needsA floral wholesale supplier 6 weeks
  4. 04case ResearchSizing the market for wedding floral décorAn events and floral décor company 7 weeks
  5. 05case ResearchTesting a flower subscription serviceA flower delivery start-up 5 weeks
  6. 06case ResearchUnderstanding wholesale flower market tradersA state agricultural marketing board 6 weeks
  7. 07case DigitalGrowing a floral studio’s social media followingA boutique floral studio 6 months
  8. 08case ResearchUnderstanding demand for corporate floral servicesA floral services company 6 weeks
  9. 09case TechnologyTracking harvests and orders for a flower farmA rose farm 3 months
  10. 10case FinanceSimplifying accounts for a florist chainA florist chain Ongoing

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