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Consumer, food & lifestyle

Sportresearch, results and real stories.

Sport connects leagues, clubs, brands and fitness businesses with fans and participants. Engagement, sponsorship value and participation trends shape investment.

See the case studies Download all as one PDF
  • 10case studies
  • 1market
  • 4teams involved

What is shaping the industry

  1. 01Fans follow sport across TV, streaming and social
  2. 02Sponsors want measurable value
  3. 03Fitness participation is growing in cities

Who we research

Fans and viewersPlayers and participantsSponsorsGym and fitness membersParents of young athletes

Questions we answer

  1. Q1Who are the fans, and how do they engage?
  2. Q2What did a sponsorship deliver?
  3. Q3What drives participation?
  4. Q4What do fitness members value?
India10 case studies Markets in these case studies
  • India10
Case studies

Sport case studies.

All teams 10 Market Research 7 Digital Marketing 1 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchIllustrativeUnderstanding fans of a sports leagueA professional sports league 5 weeks
  2. 02case ResearchIllustrativeEvaluating a sports sponsorshipA consumer brand sponsoring a league 6 weeks
  3. 03case ResearchIllustrativeSports participation among young adultsA sports federation 6 weeks
  4. 04case ResearchIllustrativeUnderstanding fitness consumersA fitness chain 4 weeks
  5. 05case TechnologyIllustrativeA membership app for a sports clubA sports club 4 months
  6. 06case DigitalIllustrativeSocial campaign for a sports brandA sportswear brand 3 months
  7. 07case ResearchIllustrativeImproving the stadium experienceA stadium operator 4 weeks
  8. 08case FinanceIllustrativeFinancial management for a sports academyA sports academy Ongoing
  9. 09case ResearchIllustrativeSponsor perceptions of esportsAn esports agency 5 weeks
  10. 10case ResearchIllustrativeUnderstanding marathon participantsA marathon organiser 4 weeks

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