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Consumer, food & lifestyle

Meat & poultryresearch, results and real stories.

Meat, poultry and egg businesses are moving from wet markets to packaged and online formats, where hygiene, freshness and trust decide whether consumers switch.

See the case studies Download all as one PDF
  • 10case studies
  • 11markets
  • 3teams involved

What is shaping the industry

  1. 01Packaged and online meat is growing
  2. 02Hygiene perceptions drive outlet choice
  3. 03Farm practices affect supply and quality

Who we research

Meat and egg consumersRetailers and butchersOnline buyersPoultry farmersRestaurant buyers

Questions we answer

  1. Q1Why do consumers prefer one outlet?
  2. Q2What would make people buy packaged meat?
  3. Q3How is hygiene perceived?
  4. Q4What do farmers need to improve supply?
India6 case studies Indonesia1 case studies Malaysia1 case studies Germany1 case studies Italy1 case studies Spain1 case studies Switzerland1 case studies United Kingdom1 case studies Saudi Arabia2 case studies South Africa1 case studies United Arab Emirates2 case studies Markets in these case studies
  • India6
  • United Arab Emirates2
  • Saudi Arabia2
  • Malaysia1
  • Indonesia1
  • Spain1
  • Italy1
  • South Africa1
  • United Kingdom1
  • Germany1
  • Switzerland1
Case studies

Meat & poultry case studies.

All teams 10 Market Research 8 Digital Marketing 1 Accounts & Finance 1
  1. 01case ResearchWhy urban families still prefer the local chicken shopA packaged poultry brand 7 weeks
  2. 02case ResearchUnderstanding halal meat buyers in Gulf and South-East Asian marketsA meat processing and export company 8 weeks
  3. 03case ResearchUnderstanding contract poultry farmers’ experiencesAn integrated poultry company 8 weeks
  4. 04case ResearchAuditing butcher counters across a supermarket chainA supermarket chain 6 months
  5. 05case ResearchEncouraging egg consumption for better nutritionA poultry industry body 7 weeks
  6. 06case DigitalImproving repeat orders for a meat delivery appAn online meat and seafood delivery company 6 months
  7. 07case ResearchStakeholder research for a municipal abattoir modernisationA municipal corporation 8 weeks
  8. 08case ResearchTesting new processed meat products for Gulf supermarketsA processed meat manufacturer 6 weeks
  9. 09case FinanceUnderstanding product margins for a meat processorA meat processing company 6 months
  10. 10case ResearchConsumer attitudes to animal welfare labellingAn animal welfare certification body 7 weeks

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