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Consumer, food & lifestyle

Hospitalityresearch, results and real stories.

Hotels, restaurants and travel brands are judged on every stay, meal and review. Guest experience, consistency and online reputation drive bookings.

See the case studies Download all as one PDF
  • 10case studies
  • 16markets
  • 4teams involved

What is shaping the industry

  1. 01Online reviews strongly influence bookings
  2. 02Consistency across properties builds trust
  3. 03Guests expect personalised service

Who we research

Guests and dinersCorporate travel buyersFront-line staffTravel agentsOnline reviewers

Questions we answer

  1. Q1How do guests rate their stay?
  2. Q2Are properties delivering brand standards?
  3. Q3How is the brand positioned?
  4. Q4What do reviews tell us?
Australia2 case studies India4 case studies Indonesia1 case studies Japan1 case studies Malaysia1 case studies New Zealand1 case studies France1 case studies Germany1 case studies Italy1 case studies Spain1 case studies Switzerland1 case studies United Kingdom1 case studies Qatar1 case studies Saudi Arabia2 case studies United Arab Emirates3 case studies United States1 case studies Markets in these case studies
  • India4
  • United Arab Emirates3
  • Saudi Arabia2
  • Australia2
  • Switzerland1
  • Italy1
  • France1
  • Spain1
  • Qatar1
  • United Kingdom1
  • Germany1
  • United States1
  • Japan1
  • Malaysia1
  • Indonesia1
  • New Zealand1
Case studies

Hospitality case studies.

All teams 10 Market Research 6 Digital Marketing 2 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchA guest experience programme for a hotel groupA mid-scale hotel group Ongoing programme
  2. 02case ResearchMystery stays to check brand standardsA luxury hotel brand Ongoing programme
  3. 03case ResearchTesting new menu items and prices for a restaurant groupA casual dining restaurant group 6 weeks
  4. 04case DigitalGrowing direct bookings for a resort groupA beach and hill resort group 8 months
  5. 05case ResearchWhy hotel staff leave, and what makes them stayA hotel management company 8 weeks
  6. 06case ResearchSegmenting international visitors for a tourism destinationA destination marketing organisation 9 weeks
  7. 07case DigitalImproving online reviews for a restaurant chainA restaurant chain 6 months
  8. 08case FinanceMonthly performance reporting for a hotel ownerA hotel owning company 6 months
  9. 09case ResearchAssessing demand for a cloud kitchen brandA cloud kitchen start-up 6 weeks
  10. 10case TechnologyA guest app for a boutique hotel groupA boutique hotel group 4 months

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