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Manufacturing & industrial

Constructionresearch, results and real stories.

Construction materials are chosen by a chain of people: engineers, contractors, masons and individual homebuilders. Site conditions, credit and word-of-mouth all matter.

See the case studies Download all as one PDF
  • 10case studies
  • 11markets
  • 4teams involved

What is shaping the industry

  1. 01Masons and contractors strongly influence material brands
  2. 02Individual homebuilders rely on trusted advice
  3. 03Site safety and quality standards are rising

Who we research

Contractors and masonsCivil engineers and architectsIndividual homebuildersMaterial dealersSite workers

Questions we answer

  1. Q1Who decides the cement or steel brand on site?
  2. Q2What do homebuilders worry about most?
  3. Q3How do dealers win contractor loyalty?
  4. Q4How safe are site practices?
India6 case studies France1 case studies Germany1 case studies Italy2 case studies Spain1 case studies Switzerland1 case studies United Kingdom1 case studies Saudi Arabia1 case studies South Africa1 case studies United Arab Emirates1 case studies Morocco1 case studies Markets in these case studies
  • India6
  • Italy2
  • South Africa1
  • Saudi Arabia1
  • United Arab Emirates1
  • Spain1
  • Morocco1
  • United Kingdom1
  • France1
  • Germany1
  • Switzerland1
Case studies

Construction case studies.

All teams 10 Market Research 7 Digital Marketing 1 IT & Development 1 Accounts & Finance 1
  1. 01case ResearchHow masons and contractors influence cement brand choiceA cement manufacturer 8 weeks
  2. 02case ResearchDesigning a housing project around buyer needsA residential developer in South Africa 6 weeks
  3. 03case ResearchEvaluating a safety programme on construction sitesAn infrastructure construction company 8 weeks
  4. 04case ResearchStrengthening a tile brand’s dealer networkA ceramic tiles manufacturer 6 weeks
  5. 05case ResearchUnderstanding how architects specify building productsA building facade systems company in Europe 7 weeks
  6. 06case FinanceProject-wise cost visibility for a construction companyA mid-sized construction contractor 4 months
  7. 07case ResearchCitizen feedback on urban infrastructure projectsA smart city mission office 8 weeks
  8. 08case DigitalGenerating enquiries for construction equipment rentalA construction equipment rental company 6 months
  9. 09case ResearchUnderstanding the lives of migrant construction workersA labour welfare foundation 9 weeks
  10. 10case TechnologyAn ERP for purchasing and site inventoryA construction company 6 months

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