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Manufacturing & industrial

Electronicsresearch, results and real stories.

Consumer electronics and appliance buyers research online, compare prices across channels and judge brands on after-sales service as much as on features.

See the case studies Download all as one PDF
  • 10case studies
  • 15markets
  • 4teams involved

What is shaping the industry

  1. 01Purchase journeys blend online research and in-store demos
  2. 02E-commerce and modern retail compete on price and delivery
  3. 03After-sales service drives repeat purchase

Who we research

Appliance and device buyersOwners and usersRetailers and sales staffE-commerce shoppersService technicians

Questions we answer

  1. Q1How do buyers build their shortlist?
  2. Q2Which channel wins the final sale?
  3. Q3How satisfied are customers with service?
  4. Q4How does a new product perform in real homes?
Hong Kong1 case studies India6 case studies Japan1 case studies Taiwan1 case studies France1 case studies Germany1 case studies Italy1 case studies Spain1 case studies United Kingdom1 case studies Saudi Arabia1 case studies South Africa1 case studies United Arab Emirates1 case studies Canada1 case studies United States1 case studies Morocco1 case studies Markets in these case studies
  • India6
  • United Arab Emirates1
  • Saudi Arabia1
  • Germany1
  • France1
  • Italy1
  • Spain1
  • Japan1
  • Taiwan1
  • Hong Kong1
  • United States1
  • Canada1
  • United Kingdom1
  • South Africa1
  • Morocco1
Case studies

Electronics case studies.

All teams 10 Market Research 6 Digital Marketing 1 IT & Development 2 Accounts & Finance 1
  1. 01case ResearchHow smartphone buyers in smaller cities choose their next phoneA smartphone brand 8 weeks
  2. 02case ResearchAn after-sales service tracker for a home appliance brandA consumer appliances company Ongoing monthly programme
  3. 03case ResearchMystery shopping large-format electronics storesA television and audio brand Two waves a year
  4. 04case ResearchTesting new smart home product conceptsA consumer electronics start-up in East Asia 6 weeks
  5. 05case TechnologyConnecting production, stock and quality data in an electronics plantAn electronics contract manufacturer 7 months
  6. 06case DigitalGrowing direct online sales for an audio accessories brandAn audio accessories brand 6 months
  7. 07case ResearchWhat households do with old electronicsAn e-waste recycling company 6 weeks
  8. 08case TechnologyA distributor portal for an electronics components supplierAn electronics components distributor 5 months
  9. 09case ResearchTracking brand health in a crowded appliance categoryA kitchen appliances brand Ongoing
  10. 10case FinanceFinancial planning for a fast-growing electronics brandA consumer electronics start-up 12-month engagement

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